Geralin Thomas If you enjoyed my recent article on FAQ pages, I’m confident you’ll like this even better! While FAQ pages are optional, your website’s About page is essential. In fact, when you take the time to write a compelling About page, it can boost your professional organizing business by converting potential clients into paying clients. The Purpose of Your Website’s About Page Surprisingly, the About page should not be all about you or your professional organizing business. If that’s a bit confusing, let me explain. Your clients visit your website because they need help decluttering, or ..read more

Geralin Thomas A content calendar, sometimes called an editorial calendar, is a schedule of when and where you plan to publish the information you create. Typically, these calendars include all the audio, visual, and written articles you publish on your blog and social media channels. Reasons Why a Content Calendar is Essential If you want to grow your professional organizing business, planning and documenting your marketing strategy is far superior to having a spontaneous, fly-by-the-seat-of-your-pants approach. Read on to discover why. Content calendars help organize all topics, tasks, goal ..read more

Geralin Thomas Public speaking can be a powerful tool for professional organizers to market their businesses. A well-prepared presentation can establish your expertise and build trust with your audience. It shows that you are knowledgeable and serious about your business. While public speaking can boost your bottom line, this case study shows that presentations and paychecks are more complex than they seem. A Little Background on Professional Organizing Consultant Jenna For several years, my client “Jenna” has attended various business conferences and workshops to help her become more knowledg ..read more

Jacki Hollywood Brown FAQ stands for frequently asked questions. Creating an FAQ page or dedicated section on a page of your website is essential in today’s business world. In fact, most people look for and read FAQ sections before initiating contact with a business. A carefully crafted FAQ section will educate and inform your clients about your services. It will also enhance your brand, build trust, and ultimately convert potential customers into paying clients. FAQs can even improve your search engine rankings. Educate, Inform, Build Trust When executed properly, professional organizers’ FAQ ..read more

Geralin Thomas As a new professional organizer, one of your first decisions is where to set up shop. Whether you’re staying in the city in which you currently reside or making a fresh start somewhere else, here are a few things to keep in mind as you search for the best location for your professional organizing business. Find Your Customers Before you start advertising or trying to find new clients, decide what kind of customer you’re interested in working with. For some aspiring professional organizers, it’s easy to identify specific client groups or projects they do and don’t want to work wi ..read more

Jacki Hollywood Brown Are you passionate about helping people declutter, simplify, tidy up, and organize? Then becoming a professional organizer may be the perfect career for you. However, it’s important to look before you leap. In fact, there are a few things you should consider to ensure that running a professional organizing business makes sense and is a good fit. Take a few minutes to explore these start-up questions for professional organizers. They will help you focus on the most important aspects of your new career. Have You Assessed Your Skills and Interests? First, ask yourself these ..read more

Geralin Thomas About half the professional organizers I’m coaching want to keep their businesses very small. They have no desire to hire employees or independent contractors (1099s), but they wonder how they can increase their income. So, I often ask, “Have you thought about implementing a referral program to boost your professional organizing business?” A referral program could substantially impact a professional organizer’s income, especially if they enjoy networking with other business owners – it’s similar to building a team but through networking. What Is a Referral Program? Simply put, a ..read more

Geralin Thomas Are you an aspiring organizer starting a home organizing business? The start-up phase of any business can be time-consuming, frustrating, and overwhelming. But, with the right strategies in place, building the business of your dreams is possible. In fact, there’s a ton of online information about prioritizing tasks, staying abreast of industry trends, using SMART goals, and working methodically. However, every successful professional organizer will tell you that you can turn your passion for organizing into a thriving, successful, profitable business with persistence and patienc ..read more

Geralin Thomas Many aspiring professional organizers are honest and open about asking questions. Recently a new professional organizer contacted me and asked me specifically about letters of agreement and contracts for professional organizers. He recently launched his website and attended his first professional development conference. He’s taken a few online business courses, but he still has questions – specifically about what to include in his contract. He explained that he cobbled together a makeshift agreement from various contracts he found online, but he wanted to ensure that his contrac ..read more

Geralin Thomas Back in 1975, Bloomberg Business suggested that computers would eliminate most of the paperwork in our lives by 1996. Yet, many people have reams of paperwork in their homes and don’t know how to manage them. That’s why you, a professional organizer, should know how to set up a paper filing system for your clients. Despite all the noise about living in a paperless, digital world, the fact remains that not everyone embraces the idea. For many, the simpler solution is hanging onto paper. In the professional organizing world, there’s no shortage of stories about tech challenges for ..read more