You know it, we know it, heck, we all know it - surviving in the hurly-burly business world is hard - really hard ..read more

You've heard how inbound marketing delivers a better Return on Investment (ROI) than traditional methods, but how do you achieve it ..read more

When people in the manufacturing industry think about digital transformation, the adoption of robotics and the latest technologies often takes centre stage, focusing on speeding up production to get more orders out the door ..read more

At one time, websites were static assets, built and left to gather dust. But not anymore ..read more

  With your end consumers more likely to make a purchase with a few taps on their smartphone rather than going to a physical store, the way potential customers buy changed drastically ..read more

Are you looking for the best marketing agency to improve your manufacturing or industrial business? Whether your main goal is to boost revenue, streamline internal processes or attract new businesses, you need an agency that can partner and collaborate with you to hit your targets This article shares 19 of the best marketing strategies from around the world ..read more

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  As a manufacturing marketer, you need to execute product positioning to perfection. It defines how your product is perceived in the market, influences consumer choices, and can give you a vital advantage over your market rivals. With competition in the manufacturing industry fierce, this poses unique challenges, and effective positioning becomes crucial for differentiation and success. It’s a universal concept that extends across various industries and is pivotal in shaping brand identity and customer perceptions. To illustrate its importance, and show how manufacturers can use conten ..read more

While traditionally associated with product development and efficient production processes, an effective manufacturing marketing strategy is equally important to your long-term growth and sustainability. Thankfully, we’re seeing a gradual shift in perception where more manufacturing marketers are now realising the importance of marketing.  So sit back, relax, and take a look at our complete guide to marketing for manufacturers and industrial companies.   Contents 1. what is manufacturing marketing? 2. THE BENEFITS OF MANUFACTURING MARKETING 3. HOW MANUFACTURING MARKETING HAS EVOLVED ..read more

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