
Emotive Brand Blog
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Emotive Brand is a branding agency and design firm based in San Francisco. We focus on brand strategy, employee engagement, design and sustainability. Our branding agency offers branding services including brand strategy, brand identity, B2B branding and more.
Emotive Brand Blog
3w ago
How we feel matters. It determines—and has the power to transform—how we show up in the world and for each other, and in the end, the type of impact we create. We see it in our work with Emotive Brand clients all the time. The most rewarding part of strategic writing and design is not […]
The post The Business of Transformation is Human appeared first on Emotive Brand ..read more
Emotive Brand Blog
1M ago
Wherever humans are present, emotion is a constant. It’s the silent force guiding decisions, the vital spark that translates ideas into action. We know it intuitively: the choices that matter most—whether you’re choosing a partner, purpose, or product—aren’t tabulated in spreadsheets. They’re made in hearts and minds. So why in the world of business do […]
The post The Unstoppable Rise of Emotion: Why Leading with Feeling is the Rational Choice appeared first on Emotive Brand ..read more
Emotive Brand Blog
1M ago
Humans are hard-wired to resist change. You can’t achieve transformation simply by enforcing new systems or strategies. You have to move people—employees, customers, and leaders—toward something greater. Something they can feel and believe in. That’s why Emotive Brand embraces emotion as an ultra-potent tool for driving change and growth at every level. And this isn’t […]
The post Feel the Shift: The Rational Strategy for Emotional Transformation appeared first on Emotive Brand ..read more
Emotive Brand Blog
1M ago
This year pushed us to refine how we work with high-growth tech companies to deliver brand positioning that resonates—tight budgets, big expectations, and the ever-present need to differentiate forced us to deliver smarter and stronger. The lessons we learned didn’t just challenge us—they made us better. They sharpened how we deliver impact, aligned us even […]
The post Redefining What it Means to be a Tech Branding Agency appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
More is possible for, and expected from, brands than ever before. The role of emotion in heightening the quality of connection has reached a tipping point, pushed over the edge by hyper segmentation, AI, demographic shifts, and ever-increasing competition. Emotion and E-ROI will dominate brand strategies in 2025—and it’s mission-critical to understand the difference between […]
The post Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
Emotive Brand was born out of a belief that the brands that make you feel are the ones that move you to action. This founding tenet arose from real, hands-on experience. In 2009, Tracy Lloyd and Bella Banbury had the guts and heart to not only start an agency, but ignite a movement to change […]
The post An Emotive Founding Story appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
As CMO roles evolve, the need for them to have the tools to align every function in the C-Suite on growth strategies has become essential.
The post The Evolving Role of the CMO: Chief Alignment Officer appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
Tap into the Emotion of Wellness To Transform Your Culture
The post The Engine of Productivity: Wellness in the Workplace appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
What can pop music teach you about creating a brand that resonates? Three unexpected lessons from Tracy Chapman’s “Fast Car.”
The post Creating a Brand That Resonates: 3 Grammy-Worthy Lessons from Tracy Chapman’s “Fast Car.” appeared first on Emotive Brand ..read more
Emotive Brand Blog
3M ago
%%excerpt%% When it comes to successful branding, focusing on essential branding principles is a much better strategy than trying to read the tea leaves.
The post The No Predictions Blog Post for 2024 appeared first on Emotive Brand ..read more