How do we talk about climate change? New study sheds light for clean energy advocates
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
6M ago
The last thing we want our audience to believe is that they are helpless to create change. A recent study sheds light on how to effectively balance climate change concerns with eco-anxiety — and inspire action.   Do our political affiliations influence our perspectives on climate change? According to a study by the Yale Program on Climate Change Communication, they certainly do. While this may not come as a surprise, what’s remarkable is the degree of unity among Americans on the urgent issue of climate change. The study, spanning from 2010 to 2021 and encompassing over 16,000 participant ..read more
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Four steps for more effective clean energy marketing in 2024
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
10M ago
As 2024 gets underway, let’s take a nanosecond to evaluate where we are as an industry. The climate challenges we face today are immense, but the opportunities are unprecedented for clean energy marketing to shine. Photo by Markus Spiske/Unsplash The momentum provided by the passage of the Inflation Reduction Act gave a much-needed boost to public awareness of the climate crisis, while spurring unprecedented clean energy investments and record solar installations. Researchers at Yale University have been researching the rise in “climate anxiety” over the past decade and note that the number o ..read more
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ESG and Sustainability: Upholding the ‘Clean’ of Clean Energy
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
Sustainability is a buzzword that has woven its way into nearly every aspect of our lives. But what does the concept of sustainability mean in a clean energy context?  In a world grappling with climate change, resource scarcity and environmental degradation, the concept of sustainability has emerged as a beacon of hope. For those of us working in clean energy, the rise of awareness in sustainability and renewable energy in particular creates a tremendous growth opportunity. Sustainability as a fundamental business strategy calls for responsible, long-term stewardship of our planet ..read more
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Clean Energy Content Marketing for Each Stage of the Sales Cycle
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
Purchasing clean energy is a complex decision. Consumers and business decision makers need trustworthy information to address the many questions that come up on each customer’s journey. And it is a journey. As a clean energy provider, you can be an indispensable resource by crafting highly credible content for every stage of the sales cycle. Your challenge is to cut through the clutter and reach qualified potential buyers with the information they need – when they need it. Presenting your company as a helpful guide along the way, rather than using hard sales tactics, will attract a more quali ..read more
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Marketing Clean Energy and Climate Solutions from a Firm Foundation
Clean Power Marketing Group – Bright Ideas Blog
by Nancy Edwards
1y ago
(Spoiler Alert: It’s About the Customer) With RE+ now in our rearview mirror (and our feet almost recovered!), let’s get ready for a big finish to 2023. This year is expected to be the biggest ever for solar installations. No doubt 2024 is sure to keep pace. Now is the time to double down on your clean energy marketing efforts — and get your plans in place for next year. Never before has the industry seen so much forward momentum, especially with the Inflation Reduction Act providing a consistent guidepath for the future. Looking forward to 2024, more people, companies and communities than eve ..read more
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Why You Should Care About Solar Recycling, and What to Do Next
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
Solar energy generates 4 percent of the world’s electricity, according to The International Energy Agency  — the result of record-breaking growth in clean energy over the last 20-plus years. That’s the good news. At the same time, 8 million metric tons of solar panels are nearing the end of their (25-30 year) life expectancy and could be headed to landfills by 2030. Not so good. Preparing for this onslaught of decommissioned solar panels requires us to advance the solar panel recycling process. It’s a critical step to fortify the solar industry’s effectiveness and reputation as a sustain ..read more
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Q&A on the IRA with Energy Transition Ventures
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
The Inflation Reduction Act (IRA) will touch nearly every sector of clean energy: solar, wind, energy storage, EVs, clean hydrogen, geothermal and even nuclear. This week I talked with Craig Lawrence, co-founder of Energy Transition Ventures, to discuss how the IRA will affect the market in general and how it could influence the strategies of climate tech investors like ETV. Where do you see the most opportunity in the IRA? It has become clear that in addition to being a climate-focused bill, the IRA is also a domestic manufacturing bill. And the push for US manufacturing seems to be the least ..read more
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Is Your Solar Company Ready for the Inflation Reduction Act?
Clean Power Marketing Group – Bright Ideas Blog
by Nancy Edwards
1y ago
Solar energy companies have been fighting the good fight on solar policy for so long that when news broke that the Inflation Reduction Act (IRA) would include $369 billion (with a B) for climate and energy, it seemed almost too good to be true. But there it is, in black and white: a 10-year extension of the solar ITC, a standalone energy storage tax credit, and enough EV incentives to enable consumers to affordably enjoy complete clean energy systems for their homes. Once the bill passes the House, which appears imminent, and is signed into law, it will give the solar industry better tailwind ..read more
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A Three-Step Guide to Improving Clean Energy Content Marketing
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
Working in clean energy is more than a job; it’s a calling. The public has a general understanding of the industry, its importance to the environment, and to all of us who share the planet. But beyond those basics, odds are their knowledge is limited to seeing solar panels on buildings or windmills across a landscape. This is why it’s absolutely critical for your organization to tell your story in a compelling, engaging manner that connects authentically with your customers and prospects. So how can you tell your unique story and improve your content marketing for clean energy? Finding Your ..read more
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Clean Energy Marketing: What to Do in Urgent Times
Clean Power Marketing Group – Bright Ideas Blog
by cleanpowermktg
1y ago
It’s no secret that the future of energy lies in harnessing renewable sources, like solar, wind and energy storage. The recent IPCC report highlighted the urgency of the clean energy transition. For those of us involved in marketing clean energy and other climate solutions, our jobs just went from challenging…to critical. How can you make your marketing efforts more effective when the planet’s clock is so relentlessly ticking? What To Do Setting the Right Goals Perhaps it goes without saying, but we’ll say it anyway: Marketing goals should be specific, measurable and achievable — and carefull ..read more
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