Breaking down 4 key themes across the retail industry This year’s Lead Summit 2024 was a treasure trove of insights and innovations, with a strong focus on four key themes: AI and Technology Integration, Customer Experience and Personalization, Marketing and Consumer Data, and Brand Strategy and Growth. Here are our top takeaways from the event: 1. AI and technology integration Per usual, AI was a hot topic at this year’s Lead Summit, and for good reason. The rise of AI and technology in retail is more than just a trend; it is a necessity in today’s dynamic marketplace. One of the biggest conv ..read more

The 4 best strategies for a successful retail business The true driving force behind your brand is the customer experience, a concept that gains significance only when viewed through the customer’s eyes.  Any other claims are just marketing fluff. Consider you’re booking a flight. Which airlines come to mind? What are your top picks, and why? These reasons are crucial. Air travel, after all, is a standard service: you’re on a plane, in a cabin, 30,000 feet up, traveling from one point to another. The pivotal question is, why choose a specific airline? The answer is simple: the customer ex ..read more

How brands like Acne Studios equip their staff for success Equipping sales associates with the right skills is crucial for delivering exceptional customer experiences and driving sales. Acne Studios, the Stockholm-based fashion house, trains their associates to provide a highly-personal and immersive experience for their customers, fostering a unique shopping environment that reflects the brand’s innovative spirit. Here are three effective methods to efficiently train your sales associates, ensuring they are well-prepared to meet the demands of modern retail, and how Acne Studios employs these ..read more

The role of Tulip Clienteling in helping Acne Studios redefine industry standards For Acne Studios, building a deep connection between the brand and the client and meeting their clients where they are is critical to retaining customer loyalty.  However, the solutions they were using fell short of providing an optimal experience for their clienteling journey.  This case study outlines how Acne Studios has completely transformed the way they strategize, execute, and measure clienteling efforts through Tulip Clienteling. You’ll learn how Acne Studios achieved: 2x clienteling sales 3x h ..read more

Defining digital channels and how to make the most of them Omnichannel retailing is all about creating a cohesive shopping experience for customers, whether they are shopping online from a desktop or mobile device, via an app, or in a brick-and-mortar store. But what exactly are the components that make up an effective omnichannel store? For many retailers that have nailed down the in-store experience, their omnichannel strategy focuses on the digital channels their customers go through. In this blog, we will explore the essential elements of digital channels and their roles in the omnichannel ..read more

A golden opportunity amidst economic shifts In an economic landscape marked by uncertainty, inflation, and a cautious approach to spending among younger generations like Gen Z and Millennials, a significant shift is occurring in the retail sector. Brands are turning their focus towards Generation X, a demographic that not only has the financial stability to engage in more liberal spending but also holds considerable untapped market potential. Retargeting the Gen X market Retailers have traditionally aimed their marketing strategies at younger demographics, often overlooking the older segments ..read more

The impact of adopting digital clienteling with mobile POS Before Tulip, one large luxury retailer aimed to shift to a fully mobile retail concept, free from long checkout lines, additionally their brand vision involved integrating omnichannel interactions for a unified experience across all channels. This case study outlines how the retailer has had massive success in achieving a fully mobile, omnichannel, and shoulder-to-shoulder customer experience with Tulip POS and Clienteling. You’ll learn how the retailer achieved: 88% increase in customer outreach 11.3% conversion through WhatsApp and ..read more

Defining retail experience beyond the transaction The digitally-driven shopping environment challenges brands to redefine the retail experience, ensuring it goes beyond mere transactions to create genuine, memorable interactions between the retailer and customers. Understanding the nuances of the retail experience is instrumental for driving consumer retention, paving the way for a future where retailers and consumers are completely in sync as the landscape evolves. This blog will define what retail experience is, and everything that goes into it. What is considered “retail experience”? The re ..read more

How the shift from trendy to timeless has reshaped customer expectations In the whirlwind of trends, flip-flopping fashions, and the pervasive influence of social media, one thing has become increasingly clear: Personality is staging a glamorous comeback in the retail world as more and more consumers are choosing timelessness over trends. The rise of fast fashion The ’90s was a revolutionary era for the retail industry. The ‘in and out’ concept of fashion wasn’t new, but its speed was about to be turbocharged. Fast fashion was a term that began to resonate, a business model defined by its abil ..read more

As seen on PRNewswire Tulip’s Clienteling and POS solutions will continue to support Mulberry’s world-class customer experience Mulberry, the esteemed British luxury brand, has recently confirmed the expansion of their successful partnership with Tulip, a leading provider of retail customer engagement solutions. The collaboration integrated Tulip’s mobile-first, omnichannel retail solutions across Mulberry stores in the UK and US. The British brand has been a Tulip partner since 2018, using Tulip’s world-class Clienteling and Mobile POS (mPOS) solutions. Mulberry’s customer-centric approach, w ..read more