As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It’s funny how just a few letters can make a world of difference in meaning. The terms copywriting and copyrighting often receive the same mix-ups. Though, no one has made a shirt about it yet, at least that I have found. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. So we wanted to remove any confusion between the two. The Difference Betw ..read more

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. In a world where attention spans are fleeting and consumer preferences are ever-changing, mastering the art of content creation and delivering quality is essential. In this article, we’ll explore the top trends for content marketing in 2024, highlighting the importance of short and long-form video content, the staying power of long-form blog content, and more. Staying Ahead: Why You Should Be Aware of the Trend ..read more

So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things. Should your outline be optimized for top search engine results placement? For maximum reader engagement? For clarity and economy of language? In the attention ecosystem, a good SEO blog outline requires all of the above. Your outline should be tailored to the search terms you want to be ranked for, but it also has to support your specific goals and speak to your specific audience. All of this can feel like a juggling act, but don’t ..read more

I think we can all agree content is essential.  You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle. We have some good news for you. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget. You can take it in levels like tackling a video game. You won’t need to graduate to the next level of content marketing until you defeat the one you’re at and re ..read more

Since your website doubles as an untiring brand ambassador, your content must always be fresh, engaging, and relevant. Peppering your pages with attention-grabbing and compelling content entices readers to browse your offerings and engage with your brand.  Your brand may suffer if your online presence stagnates and no longer resonates with your target audience. It may lead to low engagement and conversion, eroding your bottom line.   At Express Writers, our crack shot can breathe new life into your website by making the existing content more compelling, persuasive, and well-alig ..read more

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. We’ve experienced the growth of groundbreaking technologies when it comes to AI, leaving many wondering what the future looks like for human writers. And brands are feeling the pressure to create captivating content that resonates with both Google and their readers. In this post, we’ll look back on some of the top ..read more

Websites and blogs need compelling content that compels readers to take action. Simply putting words onscreen doesn’t do it, which is why AI-generated content is so bland and ineffective. You need content that grabs the reader’s attention, makes them want to keep reading, and inspires them to do more. How do you create content that is compelling? The best way is to hire a professional writer who knows all the tricks of the trade, like Express Writers’ professional content creators. Our writers know how to create compelling content—and are eager to share some of their most useful tips.  In ..read more

Did you know that the top three Google search results earn 68.7% of all clicks? This is why it is so crucial to continually deliver fresh, optimized content that will earn you those top results. To get these results, you need writers who understand the principles of search engine optimization (SEO), including how to write for a searcher’s intent. Unfortunately, not all writers have this expertise. You could take on all the work of vetting your own freelancers, determining if they have the skills you need, and negotiating pay. Or you can choose to work with Express Writers, and we will do all t ..read more

Uplevel Your AI Content Game with a Human Touch AI is here, and while it has generated thousands of pieces of content already, those pieces of content are still not quite up to the standard you would expect (or Google for that matter) when it comes to expertise. If your company is using AI-generated content, you may want to consider hiring a Subject Matter Expert (SME) writer to follow up and help you optimize and more importantly, humanize your content so that you do not sacrifice your position in the SERPs. AI-Content Generation Doesn’t Understand E-E-A-T, But a Writer Does AI creates conten ..read more

You might not see white label ebooks every day on the latest content marketing sites, but that doesn’t mean they are irrelevant. In fact, ebooks are still a powerful marketing tool that any business, regardless of industry, should be utilizing in their marketing strategy. If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority. Hubspot Uses Ebooks – and Savvy about it Too Take Hubspot, for example. They publish ebooks throughout the year and put them on their site. “State of Marketing 2023 ..read more