Key Takeaways: Various sectors, including hospitality, retail, and healthcare, struggle to fill vacancies due to factors like the cost-of-living crisis and Brexit impacts. Employer branding and employee value proposition (EVP) play crucial roles in attracting and retaining talent, offering more than just remuneration, such as career progression and work-life balance. Tailoring recruitment strategies to individual candidates' preferences and needs can create a more meaningful connection and increase the likelihood of successful hires. Choosing the right recruitment channels and using analytic ..read more

Key Takeaways: Many organizations are already preparing hiring goals for next winter’s peak season, and search interest for seasonal jobs begins as early as summer. Utilizing free or paid tools to help compare the talent supply, salary trends, and sentiment helps companies identify any potential barriers in a given market. Crafting job content effectively can significantly enhance candidate quality. However, brands often lack transparency, especially regarding crucial details like salary, which can discourage potential applicants ..read more

Key Takeaways: Generic recruitment messaging can make candidates feel undervalued. Personalized messages can make candidates feel seen, valued, and wanted. A personalized recruitment marketing strategy involves delivering the right messages to target candidates at the right time, ultimately enhancing the overall recruitment process. Personalization customizes the candidate experience, making it more memorable and satisfying for candidates. Understanding candidate preferences and traits through personas helps tailor recruitment strategies effectively ..read more

Key Takeaways: March marks three months of consistent job gains, indicating a healthy job market in the U.S. for the first quarter of 2024. The unemployment rate for African Americans is on the rise in 2024, increasing from 5.6% in February to 6.4% in March. While the job market showed positive signs in March, the number of Glassdoor reviews mentioning layoffs increased by 28% year over year ..read more

TAtech has announced its Spring Class of TAtech Honorees ..read more

Key Takeaways: Dated recruiting practices are ineffective with Generation Z, making it crucial for companies to adapt and tailor their recruitment strategies to resonate with this new audience. Employers must recognize the distinct characteristics and preferences of Gen Z, including their emphasis on meaningful work and work-life balance. Employers should update their marketing materials to reflect changes in workplace culture and ensure consistent branding across all channels, including online platforms popular with Gen Z ..read more

Key Takeaways: Attracting passive candidates is a strategic approach for organizations to address workforce gaps and maintain productivity and innovation. Effectively engaging passive candidates necessitates customized messaging and personalized efforts sustained over time, as generic outreach is unlikely to capture their attention or interest. Building relationships with passive candidates over time is essential. It allows for a better understanding of their motivations and concerns, leading to more successful recruitment outcomes.  ..read more

Key Takeaways: Programmatic job advertising has revolutionized the recruitment process by harnessing data-driven insights to optimize job ad placement. Programmatic advertising ensures job descriptions align with potential candidates' search queries, maximizing visibility and engagement. Crafting clear, concise, and tailored job descriptions is crucial for the success of programmatic job advertising campaigns ..read more

Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand. Compelling recruitment videos have the potential to reach a wider audience through social media sharing, expanding the organization's reach and attracting diverse talent. Recruitics' Jamyr platform simplifies the process of creating, editing, and sharing recruitment videos, making it accessible for recruitment professionals without extensive video production experience ..read more

Key Takeaways: Crafting a successful recruitment strategy requires analysis and precision targeting. Flexibility is crucial because a one-size-fits-all approach is insufficient. Organizations must pivot swiftly to outperform competitors. Strategy, personalization, ROI measurement, integration, navigation, and the ability to gauge success are essential to successful recruitment marketing efforts ..read more