Recruitment videos drive higher application volumes, engage passive candidates, and build a compelling employer brand that attracts quality talent.   Key Takeaways 80% of talent acquisition professionals say that video has helped increase their volume of applications. 78% of talent acquisition professionals say that video has helped increase the quality of the applications they receive. Candidates who watch a recruiting video are 64% more likely to apply for the position ..read more

Employee branding is creating a positive perception of an organization through its employees. A positive employee brand attracts quality talent, boosts retention rates, increases revenue, and turns employees into authentic brand ambassadors.   Key Takeaways Employee branding is distinct from employer branding and focuses on how current employees perceive and represent the company. Businesses implementing strong employee branding strategies report tangible benefits, with 75% experiencing increased revenue and 50% seeing improved profitability. Effective employee branding is essential for ..read more

Fake candidates threaten business operations, waste resources, and compromise security. Implementing AI verification, thorough background checks, and recruiter training protects the hiring process.   Key Takeaways Fraudulent candidates target companies with sophisticated tactics such as AI-generated resumes, stolen identities, and proxy interviews. The consequences of hiring fake candidates extend beyond wasted resources including financial losses, reputational damage, operational disruptions, and compliance risks. Organizations can protect themselves by implementing multi-layered verif ..read more

Recruitics Talent Market Index: Hiring Competition Eases in February, Creating Opportunities for Employers Year-Over-Year Price Increases Remain Significant, Highlighting the Importance of Agile Hiring Strategies ..read more

The Recruitics Talent Market Index offers a fresh perspective on industry talent supply and demand dynamics. It tracks the fluctuating prices of attracting talent through paid advertising across diverse media channels. By focusing on pricing data, the Index complements traditional labor market metrics like job openings and hiring volume, providing a more precise signal of demand for talent, regardless of job posting volume. In this report: Segment Analysis Review Rebounding Industries Watch the LinkedIn Live Replay February 2025 Key Findings Talent Attraction Prices Drop Across All Job ..read more

The U.S. added 151,000 jobs in February with federal job cuts beginning to show. Private sector hiring slowed significantly amid policy uncertainty, while multiple-job holders reached the highest level since 2009.   Key Takeaways The U.S. economy added 151,000 jobs in February, with Dec/Jan revisions posting a net decline of 2,000 jobs Preliminary numbers show 10,000 Government job losses, with more expected in next month’s report Private sector employment gains fell 46% short of predictions amid economic uncertainty  5.27% of working Americans are taking on multiple jobs, the high ..read more

AI-generated resumes create challenges for staffing firms, such as application oversaturation and authentication issues. These require them to adopt hybrid screening approaches, enhanced verification methods, and personalized skills assessments to identify and hire quality candidates confidently.   Key Takeaways AI resume tools substantially increase application volumes, creating both efficiency opportunities and screening challenges for recruiters. Resumes created by artificial intelligence raise concerns about authenticity, qualification verification, and the potential for "gaming the ..read more

Private sector employers are getting ready for an influx of newly-unemployed but highly-skilled federal workers — like “talent that works in tech, in particular mathematical sciences and economics.” That is what Recruitics CEO,Adam Stafford, shared withMitchell HartmanonNPR’s Marketplace Morning Report earlier today. The conversation focused on the February jobs report and the impact of federal layoffs by DOGE on the job market ..read more

Recruitment marketing agencies save companies time and money by optimizing ad spend, building compelling employer brands, and using data-driven strategies to attract high-quality candidates faster than traditional recruiting methods.   Key Takeaways Data-driven strategies optimize ad spending, ensuring every dollar contributes to efficiently attracting qualified candidates and reducing time-to-fill and cost-per-hire metrics. Recruitment marketing proactively builds employer brand awareness and engages talent before positions open, creating a continuous stream of potential hires. Targete ..read more

Election-year uncertainty affects job seekers, leading to cautious behavior and lower application rates. However, post-election confidence is rising, with signs of a hiring rebound in early 2025.   Key Takeaways Job seekers hesitate to switch roles, prioritizing stability over ideal job fit. Applications per job dropped 13.33% during the election quarter. Job seeker confidence, resume updates, and application rates are rising in early 2025 ..read more