Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests on. Approximately 77% run regular tests on websites, 60% on landing pages, and 59% on email blasts. If you’re thinking of jumping on the bandwagon and want to know what A/B testing is and how to pull it off without a hitch, keep reading to discov ..read more

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or what percentage of customers buy items with a value exceeding $1000.  Quantitative research can allow you to study a wider audience, get rich insights, and make data-backed decisions in a manner of minutes. So if you are still wondering “what is quantitative data” and wi ..read more

Even though there are endless ways to ask survey questions – rating scales have always been the most popular. But why? The best thing about Rating Scale Questionnaires is that they are recognizable and easy to understand. So people will not get frustrated when they see your surveys.  This question format is so popular that you must have answered a rating scale question yourself — think about the time when you had to rate your UBER driver or when you checked for “star ratings” before buying your favorite pair of jeans online. So if you wish to use rating scales for your research but have ..read more

While collecting data from various types of surveys and questionnaires, marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale.  Among all, the ratio scale adequately serves the purpose as it possesses all the qualities of other measurement scales (Nominal, Ordinal, and Interval scales). However, the classification among the four is crucial because they determine the characteristics of the variables and the type of statistical analysis you are planning to do as per your business needs. Therefore, in this article, we’ve discuss ..read more

Market research questions can help you capture the best insights when you are up for launching a new product or a feature.  Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys? Because market trends change with the change in opinions and preferences of your customer base. Even your most loyal customers will turn to other brands unexpectedly. For this reason, a marketing questionnaire can help you find out what your customers want and think. However, the key to success is dec ..read more

Up for launching a new product or business idea or improving an existing product? To steer yourself towards success, it is essential to measure its product-market fit. Meaning: Whether there is a market demand for your product or not. Products whose value proposition satisfies the needs of a market and its potential customers are likely to experience success. But how do you measure product-market fit? This blog will guide you about everything you should know about product-market fit. What is Product-Market Fit? Product-market fit is nothing but a process to identify whether you are serving yo ..read more

Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative approach.  In addition to this, qualitative data can help you encourage discussions, monitor changes in customer behavior and attitudes, conduct meaningful interviews or surveys, and a lot more.  So if you are looking to add qualitative data to your ..read more

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes.  In this blog, we have covered everything about psychographic segmentation to help you understand your customers better. Take a look. What is Psychographic Segmentation? Psychographic segmentation is a proactive marketing strategy that includes categorizing the target audience based on their activities, intere ..read more

Worried about dealing with a large target audience? Don’t panic, there’s a way out!  You can make your analysis easier with cluster sampling. Analyzing a vast target audience is usually expensive and time-consuming. For this reason, businesses consider cluster sampling as one of the time-saving and economical ways to gather data across a geographical spread.  In this blog, you will discover what is cluster sampling, its types, and all the essential aspects that can help you obtain more accurate information from a large audience in less time and budget. Let’s go! What is Cluster Samp ..read more

Market Research Surveys enable businesses to go above and beyond before introducing a new concept into the market. Such efforts amplify the probability of winning amidst fierce competition. However, not every concept thrives. The majority of such endeavors turn out to be failures.  So how do you explore the depths of your target market and take your research to the next level? Successful businesses utilize market research surveys to keep up with the market trends. Not only does it support them while launching a new business or a product, but it also proves to be fruitful throughout the p ..read more