Today, B2B advertising offers many approaches to reaching your target audience. While it has traditionally been much easier for B2C companies (companies that sell to individuals) to target their ideal target audiences, it has been much harder for B2B companies (businesses that sell to other businesses) with a defined customer base to reach their target […] The post How do you target B2B advertising? appeared first on Radiate B2B - Blog ..read more

Using intent data for B2B sales and marketing efforts allows you to identify potential customers earlier. But how can you maximise use of intent data? You can use intent data to: Companies are more likely to buy from you when you reach them at the right time, the right place and with the right message. […] The post How do you use intent data? appeared first on Radiate B2B - Blog ..read more

Intent data is a powerful tool for B2B sales and marketing efforts, providing valuable insights into potential prospects’ interests. Marketers can use the data to create more effective and targeted marketing campaigns, and increasing conversion metrics. Sales can use the data to prioritise outreach, contextualise messaging and increase meeting generation. Customer Success can use the […] The post Why use intent data? appeared first on Radiate B2B - Blog ..read more

Intent data helps B2B sales and marketing professionals understand who within their target audience are showing behaviour that suggests an interest in a particular area or topic. This may include people researching or interested to buy and everything in between. But how do you find intent data? Intent Data can be sourced from intent data […] The post How do you find intent data? appeared first on Radiate B2B - Blog ..read more

At its simplest the dark funnel is just word of mouth – where people share their knowledge, experiences or recommendations about a product or service with others. It can be both positive and negative and is often invisible to tracking by sales and marketing teams. Yet sales opportunities that enter the pipeline because of word […] The post What is the dark funnel? appeared first on Radiate B2B - Blog ..read more

Did you know you can double the performance of your advertising campaigns by using intent data with marketing? I sat down with Karla Rivershaw, head of field and partner marketing at Infogrid, who has been using Bombora intent data (which is part of the Radiate B2B platform) since 2020. We discussed: From Karla: “Definitely, what […] The post ThinkHuman: Maximising intent data with marketing appeared first on Radiate B2B - Blog ..read more

Intent data is now a critical tool in the armoury for sales teams when generating leads. All business-to-business (B2B) companies are constantly seeking new ways to generate high-quality leads and drive revenue growth. Intent data does exactly this. At any particular time, 5% of companies are in market and buying. Identifying companies who are in […] The post Maximising B2B Intent Data for Lead Generation appeared first on Radiate B2B - Blog ..read more

Did you know you can boost your meeting generate by 30% by combining intent data with social selling? Last week, I sat down with Alex Abbott, founder of Supero who has spent the past 12 months combining intent data with social selling. We discussed how to approach social selling – and the 3 pillars which […] The post LinkedIn Live: Social Selling and Intent Data appeared first on Radiate B2B - Blog ..read more

We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period. B2B ads are focusing much more on […] The post How creative is your advertising? appeared first on Radiate B2B - Blog ..read more

The changing buyer. The increasing number of stakeholders. The Covid-19 pandemic. All have served to transform the sales environment. Buyers are increasingly digital natives and less responsive to cold contact. Today, they also spend much less time with sales in the buying process. This page keeps track of all the sales statistics to help you […] The post The Ultimate Page of Sales Statistics appeared first on Radiate B2B - Blog ..read more