Stop Trying To Get Clients – Do This Instead
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
2y ago
We all want to get clients. Obviously. But paradoxically, focusing our mindset on “how to get clients” can actually make it more difficult. I'll explain why and talk about a much better mindset in today's episode of More Clients TV. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: Stop Trying To Get Clients – Do This Instead There are a couple of big problems with having a “client getting” mindset that actually make it less likely that you'll get clients as a result.. The first is that in a “clien ..read more
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More Important than Value?
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
Delivering Value is, of course, vital to keeping the attention of your audience and ideal clients. And it's what makes them seek you out and voluntarily give you their attention. Which leads to credibility, trust and them becoming paying clients. But in this episode of More Clients TV we're going look at something that I think you should perhaps put more focus on than delivering value itself. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: More Important than Value? Value is vital, obviously. Whe ..read more
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Use These Four Powerful Techniques to Harness Curiosity and Get Noticed
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
If you want to build credibility, build trust, build authority and get people to take action – you need a deeper level of attention. This episode of More Clients TV shows you how to harness curiosity to get potential clients to start engaging with you. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: Four Powerful Techniques for Harnessing Curiosity to Get Noticed We're looking again at how to get noticed and how to get and keep people's attention so that you can build credibility, trust and auth ..read more
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How To Get Noticed (So Clients Will Buy)
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
Job 1 if you want to build credibility and trust with potential clients and get them to buy from you is they have to actually notice you in the first place. In this episode of More Clients TV we look at the science of attention and how to harness it to grab the attention of your audience. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: How To Get Noticed (So Clients Will Buy) In the previous episode of More Clients TV we talked about how the number one thing that almost all authorities do is to ..read more
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The #1 Thing Almost All Authorities Do
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
There's no simple “one size fits all” step-by-step process for becoming seen as an authority. But there are things almost all authorities do that will massively increase your chances of becoming seen as one if you do them too. In this episode of More Clients TV we look at what really lies behind becoming seen as an authority and what I've found is the most important thing you can do to get there. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: The #1 Thing Almost All Authorities Do It's pretty w ..read more
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Short Term vs Long Term Marketing: Where Should You Focus?
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
Should you be focused on short-term “sales activation” marketing to get more leads and sales from people already looking to buy? Or should you focus on building your reputation, authority and brand? In this episode of More Clients TV we look at what the research says, what the best ratio is, and how to vary it based on your situation. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: Short Term vs Long Term Marketing: Where Should You Focus? Should you focus your marketing on getting immediate sal ..read more
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Why You’re So Damn Anonymous
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
Most of us – and I include myself in this – are just far too anonymous. We can do amazing things for clients. We've got brilliant ideas. We can really help them. But just not enough of them know who we are, what we do and how we can help. In this episode of More Clients TV I look at why that is, the two big reasons that cause it, and what you can do about it. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients TV channel: Why You're So Damn Anonymous There are two big reasons why you're just too anonymous with ..read more
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The Missing Link in Almost All Marketing Plans (and how to fix it)
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
Over the years. I've created or advised on the creation of literally hundreds of marketing plans. Right from small one-person businesses through to billion-dollar corporations. And almost all of them – even the really big companies – have all had one missing vital component that puts their success at serious risk. In this Episode of More Clients TV I reveal what that missing link is, how to fix it, and what I've found is the best approach to implement that fix. If you want to get notified of these videos the minute they appear on Youtube, click the link below to subscribe to the More Clients ..read more
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Everyday Difference: How to Differentiate Through the Little Things You Do
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
If you want to stand out and be remembered, you need to be doing something different. Typically when we think about differentiation we think about “big difference” – our value proposition, niche and service offers. But often that “big difference” doesn't actually make any difference to our day to day lives. We disappear off to a retreat, brainstorm our difference, update our website, then move on and keep doing the same old things we did before. Usually what makes the biggest impact on clients and potential clients isn't what we say about how we're different. It's what we do differently. It's ..read more
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The Secret of Effective and Engaging Online Courses
Ian Brodie | How To Get More Clients: Blog Posts That Win Business
by Ian Brodie
3y ago
In “lockdownworld” where you can't work with clients face to face, many consultants, coaches and trainers are turning to online courses as a way to deliver value to their clients and maintain their income. And while a lot of focus has been put on how to create online courses, the technology to use, and how to market and sell them; very little has been published about how to make sure they actually serve their primary purpose. In other words, how to make sure that your clients really learn from them, implement what they've learned, and get sustainable results from them. Because if your clients ..read more
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