An Audience of Buyers
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
8M ago
You don’t need to go viral and have a million viewers or even followers. Those are “vanity metrics”. I.E. it may be cool to be able to say your post got one thousand likes but that won’t pay the mortgage. What you really need is a smaller, more targeted audience of people who need what you have to offer, know that they need it and are actually motivated to get a result and are ready to pay for the help to achieve that goal. In other words, you need an audience of buyers. In this conversation with Christine Campbell Rapin we talked about what an audience of buyers looks like, what mistakes so m ..read more
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Choosing a Background For Your Videos
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
While content is the most important part, choosing the right background for your videos makes a big difference. The goal is to make YOU, not your background, the star of your videos. If you’re a coach, consultant or other small business owner making occasional videos as part of your marketing, you probably don’t have the space to set up a dedicated home studio, nor do you need one. You also don’t want a complicated setup that takes a lot of time to put up and take down each time you want to record a video. When you have the inspiration or the time to record a video, you want to be ready to go ..read more
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Marketing With YouTube Shorts: Should You Try It?
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
Should coaches, consultants and other small business owners try marketing with YouTube Shorts? While jury is still out on the definitive answer to that question, there are some compelling reasons why now might be the time to start marketing with YouTube Shorts. What are YouTube Shorts? Before I answer whether you should be marketing with YouTube Shorts, let’s define what exactly are YouTube Shorts. YouTube Shorts are YouTube’s version of Instagram Reels, which are Instagram’s version of TikTok (there’s a fair bit of cannibalisms in the social media world). They are short, vertical videos meant ..read more
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When’s the Best Time to Schedule a Live Video?
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
Scheduling a Live Video takes time. You need to choose a topic, create a great title, plan your content and then actually go live. Naturally, if you’re trying to use Live Videos to get new clients you want to make sure you schedule your Live Videos at the best time so you get the most viewers. But when’s the best time to go live? The answer may surprise you. Let me tell you a story… I attended a Live video by a pretty major online marketer. I watch her videos regularly and she always has hundreds of comments on her videos and easily triple that number of “likes”. That’s why I was surprised wh ..read more
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Recycle your short live videos for a bigger impact
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
Sometimes when I’m talking to clients about recycling their short live videos the question invariably arises, “won’t people get bored seeing the same material over and over again?” Not only will they NOT get bored, it actually helps them learn, understand and remember what you’re teaching in your videos. For example: I own 3 different versions of Napoleon Hill’s Think & Grow Rich; the original text, Think & Grow Rich for Women and Think & Grow Rich for Entrepreneurs. I’ve read each version multiple times because I didn’t absorb everything the first (second, thir ..read more
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Live Video vs Pre-recorded Video. Which is better?
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
When you’re looking to market your business using video, where should you start? Live video or pre-recorded video? A lot of entrepreneurs feel a little scared of live video. After all, there’s no do-over when you go live. However, I think the fact that you can’t make it perfect is one of the strengths of Live video. Let me explain. When you record a video that you’re going to upload somewhere, what do you do when you make a mistake? If you’re like me you think, “I’ll just do it again so I can get it right.” Then maybe you forget one of your points so you record it a second time. Then you real ..read more
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What’s Possible When Coaches Use Video Marketing
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
The great Zig Ziglar said: “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” The same is true of your marketing. You wouldn’t attend one networking meeting and say, “There, I completed networking.” But if you acknowledge that your marketing activities take time to bear fruit, how do you know if a particular marketing activity is worth investing your time in? What’s possible? Let’s look at video marketing. What is actually possible to achieve with your videos? This week one of my clients, a business coach, had an amazing r ..read more
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How to Look Great In Zoom Meetings
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
1y ago
It doesn’t matter if you’re speaking at a virtual event to hundreds of strangers, doing a webinar for 50 people or meeting one-on-one with a potential client you need to look great in Zoom meetings. Of course, these tips also apply to going Live on Facebook, Instagram or even LinkedIn. We all say looks don’t matter but in reality when people meet you for the first time (even if it’s virtually) your appearance plays a role in the first impression you make. And as they say, you never get a chance to make another first impression. That’s why I invited Arlene Stearns onto Facebook to chat about th ..read more
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Create These 3 Videos For Your Website
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
2y ago
You need videos for your website Video on your website helps you build know, like & trust because it lets visitors virtually look you in the eye. They can see your face, hear your voice and experience your enthusiasm and expertise. Video helps you get found on Google. Websites with video are 41% more likely to show up on page one of a search. When was the last time you looked at page 2 of a search? So where should you start? Using video as a basis for your blog posts is an obvious way to start. Every new blog post is a new page on your website and a new opportunity for you to be discovered ..read more
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Seven Secrets to Better Live Video
The Baby Boomer Entrepreneur
by Andrea J. Stenberg
2y ago
With all the social media platforms pushing Live video you need to be prepared to get it right. Here are my secrets to better live video. Secret #1 – Go Live It may seem obvious but … One of the first webinars I ever taught,  I wrote out a script. I found amazing photos for my slideshow. I practiced and prepared.  On the day of the webinar, I was nervous but confident.  When the time came, I started the slideshow and I presented my heart out. And at the end of the 90-minute webinar, I realized I forgot to hit “Start Broadcast”.  So that’s my rule number one tip for great li ..read more
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