Brand destruction is all the rage these days. George Tsakraklides delves into what’s happening at Tesla (TSLA) in this “brand autopsy.” The smell of formaldehyde may be nauseating and the cold white flickering light above incredibly unkind, but this is an opportunity I wouldn’t miss for the world: as I prepare to put my hypoallergenic ..read more

For decades, marketing was guided by the framework of the 4 Ps: Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. This framework fueled the growth of industries and economies, helping companies ..read more

Tesla’s crisis isn’t just about sales figures. It’s about what happens when a company becomes inseparable from its CEO’s identity. Once the world’s most valuable car brand, Tesla is now facing a self-inflicted trust crisis. It isn’t being crushed by its competition but by its leadership. I recently wrote about Tesla’s drop in sales in ..read more

As some business executives know, “The Quest for Good” is a roadmap for the evolution of business—a shift from traditional corporate practices toward a deeper engagement with societal needs. We think this is what Peter Drucker was writing about when he warned us that the corporation “is in trouble because it is seen increasingly by ..read more

Gabriele Carboni is the co-author of Enlightened Management (along with Philip Kotler). He is the co-founder of Weevo Benefit Corporation, an integrated marketing and communication strategy agency, empowering businesses to achieve sustainable growth and global reach. What inspired the concept of “Enlightened Management,” and how do you believe it sets a new standard for SMEs navigating today’s complex business environment ..read more

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.   He is the author of  Jobs to be Done: Theory to Practice (IDEA BITE PRESS, October 2016), “What Customers Want” (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management ..read more

We are republishing this article given the critical nature of the subject at hand. If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes ..read more

Economist Milton Friedman’s influential maxim, that a company’s sole obligation is to maximize profits, is outdated. Many companies have voluntarily integrated social concerns into their business operations through corporate social responsibility, or CSR, policies for years. More recently, some companies have broadened their notion of what’s required of them beyond a traditional CSR approach by ..read more

The Korean Wave, also known as Hallyu, represents a significant cultural phenomenon characterized by the global dissemination and popularity of various facets of South Korean culture, including music (K-pop), television dramas (K-dramas), films, fashion, cuisine, language, and beauty trends. Emerging in the late 1990s and early 2000s, the Korean Wave gained momentum through the export ..read more

Sometimes realisation comes in a blinding flash. Blurred outlines snap into shape and suddenly it all makes sense. Underneath such revelations is typically a much slower-dawning process. Doubts at the back of the mind grow. The sense of confusion that things cannot be made to fit together increases until something clicks. Or perhaps snaps. Collectively ..read more