
Forrester Blog » B2C marketing
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Forrester Blog » B2C marketing
1d ago
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s Survey The 2024 survey delivered a number of insights into the evolving event mix ..read more
Forrester Blog » B2C marketing
2d ago
I look forward attending the AI Action Summit in Paris, France, next week. After the two previous summits hosted respectively at Bletchley Park in the UK (November 2023) and in Seoul the Republic of Korea (May 2024), French President Macron has decided to host a new AI Summit co-chaired with India in on February 10th ..read more
Forrester Blog » B2C marketing
2d ago
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research ..read more
Forrester Blog » B2C marketing
1w ago
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub. Cue a flurry of LinkedIn takes speculating about the future of the marketing measurement and optimization (MMO) solutions market. By providing an open-source Bayesian option, Google brings the industry-standard methodology to the masses (Meta’s Robyn ..read more
Forrester Blog » B2C marketing
1w ago
We need to talk about Texas attorney general Ken Paxton. The Texas Data Privacy and Security Act partially went into effect July 1 and went into full effect on January 1, 2025. Ahead of the law, the attorney general announced a “data privacy and security initiative,” essentially teasing all the enforcement actions his office would ..read more
Forrester Blog » B2C marketing
1w ago
Our nomination period is open for our annual Customer Obsession Awards. Tell us how you centered your leadership, strategy, and operations on your customers — you may have the opportunity to share your story on stage at one of our CX Summits ..read more
Forrester Blog » B2C marketing
2w ago
Two-thirds of B2C marketing decision-makers said they planned to increase investment in creator/influencer programs. Get five tips to effectively scaling your creator marketing program in this post ..read more
Forrester Blog » B2C marketing
2w ago
WHSmith just launched a retail media network (RMN) to bring retail media to its airport stores. Like every other RMN launched since Amazon, Walmart, and Best Buy pioneered retail media over a decade ago, WHSmith promises “more exciting and engaging retail experiences for consumers” and is “tailored to the needs of … supplier brands.” Our ..read more
Forrester Blog » B2C marketing
2w ago
Last week, my dentist invited me to join their loyalty program. It’s official: The loyalty program is the “go-to” customer relationship marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%). According to Forrester’s Consumer Benchmark Survey, 2024 ..read more
Forrester Blog » B2C marketing
3w ago
Is a Super Bowl ad worth it? A 30-second spot at this year’s Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you can’t have it — they’ve been gone for a while. That must mean these ads are like the proverbial goose laying ..read more