Balanced Benefits Give Loyalty Programs A Competitive Advantage
Forrester Blog » B2C marketing
by John Pedini
9h ago
Maximize loyalty program effectiveness with a balanced mix of transactional benefits that offer monetary value and nontransactional benefits that spark more emotional connections ..read more
Visit website
Advertisers Look For Super Growth In Super Bowl LIX
Forrester Blog » B2C marketing
by Eric Epstein
2d ago
Fly, Eagles, Fly!  I normally prefer competitive Super Bowl games but this Eagles fan was perfectly happy with a massacre this year. And also – there were ads! Organizations are facing more pressure than ever to deliver profitable growth, and brand budgets are squeezed as marketers are being asked to do more with less and ..read more
Visit website
The Total Experience Awaits At Forrester’s CX Summit 2025
Forrester Blog » B2C marketing
by Rick Parrish
3d ago
Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals ..read more
Visit website
Tariffs, Your Customer, and Your Brand: A Common-Sense Guide
Forrester Blog » B2C marketing
by Dipanjan Chatterjee
4d ago
What’s a tariff? A tariff is simply a tax – when one country imposes a tariff on another (as the U.S. has done with China and is threatening to do with Canada and Mexico), then products imported from those countries are subject to a tax. Like most trade policies, this can get pretty complex, so ..read more
Visit website
SEO Must Solve Its Marketing Problem
Forrester Blog » B2C marketing
by Nikhil Lai
6d ago
Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on SEO. Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its value. In the words of one Redditor: “SEO is incredibly time consuming, often involves multiple people ..read more
Visit website
Participate In The 2025 Forrester B2B Event Trends Survey And Unlock Valuable Insights For Your Organization
Forrester Blog » B2C marketing
by Conrad Mills
1w ago
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s Survey The 2024 survey delivered a number of insights into the evolving event mix ..read more
Visit website
The AI Action Summit In France: Maintaining The Dialogue On Global AI Regulation
Forrester Blog » B2C marketing
by Thomas Husson
1w ago
I look forward attending the AI Action Summit in Paris, France, next week. After the two previous summits hosted respectively at Bletchley Park in the UK (November 2023) and in Seoul  the Republic of Korea (May 2024), French President Macron has decided to host a new AI Summit co-chaired with India in on February 10th ..read more
Visit website
Great Digital Banking Experiences Create A Data-For-Value Flywheel
Forrester Blog » B2C marketing
by Peter Wannemacher
1w ago
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research ..read more
Visit website
Is Google’s Meridian The Right Open-Source MMM Solution For You?
Forrester Blog » B2C marketing
by Brad Haag
2w ago
On January 29, Google announced the wide launch of its Meridian open-source marketing mix modeling (MMM) solution, available through GitHub. Cue a flurry of LinkedIn takes speculating about the future of the marketing measurement and optimization (MMO) solutions market. By providing an open-source Bayesian option, Google brings the industry-standard methodology to the masses (Meta’s Robyn ..read more
Visit website
Data Privacy Day: Lessons From Texas
Forrester Blog » B2C marketing
by Stephanie Liu
2w ago
We need to talk about Texas attorney general Ken Paxton. The Texas Data Privacy and Security Act partially went into effect July 1 and went into full effect on January 1, 2025. Ahead of the law, the attorney general announced a “data privacy and security initiative,” essentially teasing all the enforcement actions his office would ..read more
Visit website

Follow Forrester Blog » B2C marketing on FeedSpot

Continue with Google
Continue with Apple
OR