Forrester » B2C marketing
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Forrester » B2C marketing
1d ago
I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and ..read more
Forrester » B2C marketing
3d ago
AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example ..read more
Forrester » B2C marketing
1w ago
Tina Turner famously questioned, “Who needs a heart when a heart can be broken?” Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies. Don’t despair – this vital organ can ..read more
Forrester » B2C marketing
1w ago
We’ve written in the past about the dangers of location data, but recent headlines have once again highlighted its extremely problematic nature. The US Federal Communications Commission fined four mobile carriers $200 million for selling customers’ location data, and Google is paying a $62 million settlement in a class-action lawsuit alleging that it collected location ..read more
Forrester » B2C marketing
1w ago
Consumers aren’t sold on the DOJ’s argument that Apple is an anticompetitive monopoly against which action should be taken. Find out why ..read more
Forrester » B2C marketing
2w ago
Recently released posters promoting the feature film Civil War stirred controversy. But not the kind of controversy that its studio parent A24 was looking for. The AI-generated visuals used in the posters caused immediate backlash among commercial artists and consumers over their inaccuracy and lack of production quality. One depicts a military gun boat on ..read more
Forrester » B2C marketing
2w ago
Google’s prevarication should not delay better advertising experiences for your customers. Here are the actions you should take ..read more
Forrester » B2C marketing
2w ago
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA ..read more
Forrester » B2C marketing
2w ago
Senator Maria Cantwell and Representative Cathy McMorris Rodgers introduced a new federal privacy bill last week. Named the American Privacy Rights Act (APRA), the bill proposes a comprehensive set of privacy rights for consumers and compliance requirements for businesses, such as minimizing what data they collect and assessing the impacts of algorithms they build and ..read more
Forrester » B2C marketing
3w ago
As TikTok begins to roll out TikTok Notes, it faces more headwinds than tailwinds as it tries to take on Meta's Instagram. Get a detailed analysis in this post ..read more