As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle plan. AI in Marketing: Embrace or Brace for Impact Let’s be crystal clear: AI in marketing isn’t just another shiny tool in the toolbox—it’s the whole darn power plant. This beast can crunch numbers, predict outcomes, and personalize content at a pace that ma ..read more

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that’s been revolutionized by technology, one would expect fraud to be on the endangered species list. Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, explain over at Digiday how the ad tech landscape not only harbors but in some cases nurtures its darkest elements under the guise of progress and transparency. Andrew Casale, Index Exchange Casale, speaking with the candidness of a whistleblower mixed with the acum ..read more

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with revelations that might just as much serve their own agenda as they purport to cleanse the adtech realm of its sins. Here at ADOTAT, while we’ve been vocal about our own take on the fraud and multifarious issues plaguing the industry, we believe ..read more

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform previously known as Twitter, following alarming reports that its ads were showcased alongside content promoting white supremacy and Nazi ideology. This withdrawal marks a pivotal moment for the social media site, which has been under intense scrutiny since its acquisition by tech mogul Elon Musk. The controversy erupted when an investigation revealed that ads from reputable brands were appearing next to profiles that endorsed hateful ideologies. Among these, a ..read more

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his tune.  Pesach Lattin, the charismatic conductor of this wild ride, sat down with Oleg, the CTO of CMI Media Group, on the latest episode of the Adotat Show. Buckle up (or don’t—Oleg prefers a smooth ride), because this is not your standard corporate snoozefest. Pesach kicked things off with his usual flair, “All right, everyone, fasten your seat belts and hide your cookies,” a playful warning to the audience about the electrifying conversation ahead. Oleg’s ..read more

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It’s like playing a high-stakes game of Twister—blindfolded and on a moving train.  You think you’ve found the perfect spot to place your ad, only to discover that you’ve foot-faulted into a pricier or entirely wrong segment of the complex CTV landscape.  Welcome to the pandemonium of Supply Path Optimization (SPO) in the realm of CTV—where the spaghetti-like intricacy of routes can make even the most seasoned media buyer feel like they’re herding cats in a zero-gravity chamber. Brick (Chu ..read more

If you’ve ever wondered who’s really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your average tech guru, Jeff is a cross between a visionary and that crazy uncle who accidentally predicts the stock market’s next big leap. He’s the Lead Industry Analyst at MyersBizNet, but to box him into just that role would be like saying Howard Stern is just a radio host. Jeff Minsky’s journey through the labyrinth of ad tech, media planning, and digital innovation isn’t just a career—it’s a full-blown epic saga. Imagine if “The Wolf of Wall Street” d ..read more

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical ambiguities as it is for its economic prowess. This neon-lit playground isn’t just a market; it’s a raucous casino where personal data is the house currency and privacy is played fast and loose. At the heart of this digital bacchanalia is the concept of programmatic advertising—a frenzied auction house operating at the speed of light, where your personal details are up for grabs to the highest bidder. This system is more than just an in ..read more

The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the FTC to file federal court cases seeking civil penalties The Federal Trade Commission’s new rule on government and business impersonation is now in effect. This new rule is particularly important given the Supreme Court’s April 2021 ruling in AMG Capital Management LLC v. FTC, which significantly limited the agency’s ability to require defendants to return money to injured consumers. For example and without limitation, the new rule would enable FTC attorneys to directly s ..read more

As blogged about recently, on March 7, 2024, the Federal Trade Commission announced a final rule extending telemarketing fraud protections to businesses and updating the Telemarketing Sales Rule’s recordkeeping requirements. Specifically, the final rule implements updates that prohibit deceptive and abusive practices in all business-to business calls; updates the TSR’s recordkeeping requirements; and proposed an amendment to the TSR that would extend the TSR to over inbound telemarketing calls involving technical support services. The new FTC attorney recordkeeping requirements (have a li ..read more