Affiliate marketing is highly attractive because it offers a unique combination of scale and automation based on a performance-based pricing model—the winning formula for achieving omnipresence at a cost you can control. But no affiliate program is the same. If you’re working with an affiliate network or an affiliate platform, you can still seek out the best affiliate marketing programs that suit your audience. Whether you’re looking for programs for beginners or the highest paying affiliate programs, we’ve put together a list of the best affiliate programs across a variety of verticals. At i ..read more

In today’s sophisticated and nuanced affiliate landscape, marketers are looking to make the absolute most out of every marketing dollar. And with dozens of major affiliate marketing networks — and tens of thousands of publisher partners, brands may wonder if working with multiple affiliate providers is a viable option ..read more

More than ever, marketers need real data to fuel insights necessary to win in the partnership channel and foster profitable growth. To this end, as an evolution of Pepperjam's Affiliate Marketing Sales Index, Partnerize is pleased to announce findings from its newly created Partnership Growth Index™. Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th with the six-week trailing average increasing 80% (YOY).  ..read more

We are living in unprecedented times. Circumstances beyond our control have forced us all to change and redefine temporarily or otherwise, what normalcy means to us. The result is a part-forced, part-voluntary adjustment that has prompted people everywhere to reevaluate just about everything. For marketers, that reckoning comes by way of maximizing return on ad spend (ROAS). During periods of uncertainty, every dollar seems to count a little more than it ever has before—and this is an area where affiliate marketing really shines ..read more

As marketers absorb the pandemic’s impact, it is critical to reflect on which strategies born out of necessity are here to stay. Learn why marketers lean into affiliate in times of uncertainty, which tactics earned staying power in the channel’s playbook, and how to incorporate these initiatives into your digital mix, writes Amber Sweeney, VP, customer solutions, Pepperjam ..read more

Digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave the comfort of their couch. Of course, along with this convenience comes high consumer expectations—standards that once set, can never retract. These customer-driven capabilities only solidify the reality of the ecommerce landscape: we are living in the age of the consumer and retailers need to adapt to thrive and stay relevant in their audiences’ eyes ..read more

It’s curtains for 2020. Finally, after nearly a year of virtual unpredictability, volatility and bated breath, we say goodbye to a year none of us will soon forget. In many ways, 2020 brought unprecedented change at every level of operation, shaking the foundations we once knew as steadfast, reminding us how quickly best laid plans and intentions can become curtailed ..read more

It’s a safe bet to assume that mostly every marketer across the globe is familiar with a fairly new cyber holiday, Singles’ Day, celebrated on November 11th. Originally serving as an “intermittent” holiday for lonely, single college-aged students (call it a Valentine’s Day rebuff) , Singles’ Day is now the biggest shopping day of the entire holiday shopping season. Well, it didn’t take long for a newer yet like-minded “holiday” to emerge that would be celebrated on December 12th, or 12/12, known as Double Twelve and even Couples Day ..read more

Some of the year’s most anticipated shopping happens in a fairly tight window known as Cyber 5. Spanning just 5 days, Thanksgiving, the subsequent weekend and ending with Cyber Monday (11/26-11/30), it’s a time that many marketers spend the whole year preparing for. And this year’s performance did not disappoint on Pepperjam’s Ascend™ Affiliate Cloud platform ..read more

While many marketers love affiliate, others may adopt a more meh attitude toward the channel. For those of us falling into the love category, we well recognize its remarkable strengths as a growth channel ..read more