Read 3 minutes Google has announced a new search algorithm update, called Helpful Content Update. The goal of this update is to devalue content that is written for search engines, not for humans. Further, the Helpful Content Update will target those sites that have a high amount of unsatisfying content. With this, Google will give more valuable results to content created for humans as opposed to web pages that have been crafted primarily with SERP ranking in mind. What is Google’s Helpful Content Update? Google Helpful Content Update aims to reward content written for readers and downgrade c ..read more

Read 4 minutes Does site speed impact conversion rate of eCommerce websites? Absolutely Yes, studies have found that the longer your site takes to load, the fewer conversions you’ll get for your website. Whether you’re a business that is looking to increase subscribers or sell products online, site load time is significant for user experience conversions. Does a slower website mean lost conversions? Continue reading to find the answer. What Is a Website Conversion Rate? A conversion rate is a percentage of users who take the desired action. It means the user converts when they decide to purch ..read more

Read 6 minutes An eCommerce SEO checklist is a list of proven methods to optimize your website and let it perform better on the search engine results page. The goal is to skip any missteps and add important elements that can help Google reward your site in the rankings. If your business growth has become stagnant and sales are not skyrocketing, you need to check your eCommerce SEO strategy. Since SEO for retail businesses can be incredibly complex, checking all your marketing techniques and strategies will help you ensure you are moving in the right direction. Maybe, you need a team of SEO sp ..read more

Read 5 minutes A powerful and engaging user experience (UX) creates deeper customer engagement and sets apart your eCommerce website from others. It makes your website unique, user-friendly, and easy to navigate. Further, a killer UX design allows customers to easily find on your website what they need. It ensures customers stay loyal to you, not to your competition. Also, the design encourages people to be your most effective advocates and ensures they purchase additional products and services. As a consequence, the stakes for creating a quality UX have risen and continue to evolve quickly ..read more

Read 7 minutes So, you want to increase your sales on your eCommerce site, right? Look no further than Search Engine Optimization. SEO is beneficial for eCommerce website, though it is most commonly touted as a way to increase your web traffic. Just imagine you want to open a brick-and-mortar store. Where will you want to open it? Absolutely, at a place, which is visible to customers and where people can easily find your shop. The same principle applies to online retail stores. You need to make it more visible on Google so that whenever people search for products or services similar to yours ..read more

Read 9 minutes Today, every online store that wants to appear on the first page of user search results needs SEO. According to a study, The first organic result on Google has a CTR of 28.5%. Whereas, the 10th result has a measly 2.5% average CTR. How does it matter to you? For your product to be even considered by searchers, you need to at least reach the top 5 organic results. But how do you do this? The answer is, with eCommerce search engine optimization services. eCommerce SEO is the best way to grow, convert and improve sales.  If you don’t optimize your site properly, your busines ..read more

Read 5 minutes It’s crucial to optimize the eCommerce product page. A fully optimized page not only attracts traffic but also brings maximum exposure and improves conversion. What factors should you consider to optimize your product page? And what should you do and what not for the best SEO practices? Keep reading to find out the answer. But, before this, understand what the product page is. What is an e-Commerce Product Page? eCommerce product pages are the most important part and the perfect place for conversion on your site. They inform users about your product’s features, and benefits and ..read more

Read 10 minutes Studies have consistently shown that generating leads and sales isn’t that simple for eCommerce websites but with eCommerce conversion rate optimization (CRO) you can get a better conversion rate.  A conversion rate for online retailers is one of the most valuable means to measure return on investment (ROI) and see whether or not you’re meeting your business goals. It’s a metric to monitor while you build your business and increase revenue. Use it to optimize your website correctly and raise your ROI.  However, conversions don’t grow overnight— you need to prioritize ..read more

Read 7 minutes If you’re in the retail business you must be looking to rank higher on SERPs and increase sales. And to achieve this Search Engine Optimization is a critical necessity for eCommerce websites. An SEO best practice fulfills everything that your eCommerce website needs in order to get better online visibility and higher search rankings. An eCommerce SEO Audit is one of the crucial parts of your e-commerce SEO once you start optimizing your online store. Because an SEO audit keeps your strategy up to date, creates a well-optimized website for search, and ensures no significant elem ..read more

Read 6 minutes Keyword research is the cornerstone of every SEO strategy for eCommerce sites. If done well, it unveils the phrases, terms, queries, and answers that are critical to your users and customers. Excellent keyword research provides direction for what type of content should be optimized for your eCommerce store. It supports your business goals, like capturing leads, getting more pageviews, improving conversions, or selling products and services. What Is Keyword Research? Keyword research is the method of finding all possible search queries that may be relevant to your business and ..read more