In this quick guide, I’ll outline a process to find content ideas to fulfil your customers’ needs, and optimise your website conversions. While the focus of this process is SEO and content marketing, it can be applied to other marketing activities too. When I heard April Dunford talk about positioning at Learn Inbound 2019, I was impressed. Her book “Obviously Awesome!” is essential for anyone selling a product or service. Whilst the process April Dunford outlines is about (re)positioning businesses or products, my take on it enables you to focus your website content and marketing funnel. Wit ..read more

Everyone seems to be walking around with their noses in their mobile phones or tablets. Most of these people are online watching video content. Video marketing is an extremely popular form of content. Consumers are continually going to their favourite websites and scrolling through social media feeds looking for new video content. Videos are powerful marketing tools that can grab the attention of today’s fickle online user. Video content is the best way to tell your story and communicate your branding messages. With the extreme rise in popularity of social media networks and their increasing r ..read more

When you think about organic advertising, SEO probably comes to mind. But what if I told you there’s another way to organically increase your online presence? You’ve most likely heard of guest posting. Guest posting is when you contribute an article to another blog. It’s free and helps both parties increase their online presence. In this post, we’ll focus on why you should guest post and how to execute a guest post strategy. Let’s get started. How Can You Increase Your Online Presence With Guest Posts? 60% of blogs write up to 5 guest posts per month. Keep in mind that there are over 600 milli ..read more

Facebook ads can still make you a lot of money in 2020 if you know what you are doing.  90 million small businesses use Facebook and there are at least 1.49 billion active users on Facebook which means there are a lot of potential customers online. And the amazing part about Facebook ads is that it does a lot of the work for you because Facebook wants you to make money so that they can make money. But since there are a lot of competitors it’s really important for you to create a competitive advantage for yourself so that you can create ads that convert. And although it may seem overwhelmi ..read more

The way that businesses are able to market to consumers, gain trust, develop new markets, and create trustworthy brands is constantly evolving. The one core principle that has always existed however, is the sales funnel. Tracking conversions, creating a closed-loop marketing strategy, understanding why customers are buying or not buying products – all of this is an integral part of improving your CTR and conversion rates. So, how can we amplify this, and build even more trust with consumers to reach our business goals? Although there is no one way to ensure that customers who land on your land ..read more

I’m sure many of us have gotten curious at some point and Googled our own name. If the last time you did this was years ago, things are probably very different now. Search engines now know much more about us, can display information using several SERP features and are much better at connecting the dots regarding search intent. Search engines know us better than ever. I spend a lot of my time figuring out how to make my clients look better in search engines. But today, I decided to be a bit egocentric — today I’ll show you what I did to make myself look better in a search, or at least learn how ..read more

Now is an incredibly challenging time for events in the wake of the coronavirus pandemic. According to findings from the British Chambers of Commerce, between seven and ten million people are on track to be furloughed, making up one-third of private-sector employees throughout the UK and Ireland. Many have watched in dismay as their businesses have crumbled. And naturally, these hits have come hardest to those in industries once reliant on face-to-face events. A recent survey by Martech found that unless a vaccine for COVID-19 became available, only 4 out of 10 marketers would consider attendi ..read more

As Facebook’s ad platform becomes more competitive, brands must continually optimise campaigns to maintain lower acquisition costs. Whether it be through engaging ad creative, optimised targeting, or unique bidding strategies – brands must leverage data to uncover unique areas of opportunity. Custom audiences are an effective way to deliver highly targeted ads to the most relevant users. This granular form of targeting can result in higher conversions at a lower CPA. When using interest-based targeting, Facebook’s black box doesn’t provide any insight into the exact users you’re addressing. Cu ..read more

Content marketing gained prominence quickly in the B2B and the B2C spaces, and for good reason: it works. Today, most B2B marketers are adept at using it to raise brand awareness or introduce products and services at the beginning of the buyer’s journey. Fewer, however, are confident that their content approach is moving customers smartly toward a purchase. It seems simple enough: write content your prospective B2B customers will find relevant at each stage of the buyer’s journey, from awareness through consideration, decision and purchase. Understanding how and when to deliver that informatio ..read more

Need some fresh content ideas today? What if you could have a set of strategies that work every time? This would save your neck whenever you’re scraping together for blog topic ideas at crunch time. Retaining a creative spark isn’t easy when you need to keep the ideas coming. And yet, you need consistency. It’s the only infallible way to rise above the digital noise. In a world where 2.5 million blog posts are published every day, consistency in blogging is a must. It adds authority to your blog, boosts your SERP rankings and helps establish your brand. So next time you can’t think of anything ..read more