In our last blog post, I wrote about getting more mileage out of your existing content. It was all about repurposing, reformatting, re-everything. One inbound tool I mentioned there was a content library. A few of you have asked me what format I use for my content library. Of course, I’m happy to share and walk you through some of the thinking ..read more

Content marketing often implies content creation. When at the beginning of your content marketing journey this makes sense. You have no content yet, so you go about creating valuable assets for your personas. This is often the mode we stay in, creating more rather than optimising what we already have. So let’s look at an approach you can apply today to start making more out of your existing content ..read more

In 2016 Evelyn and I had an interesting conversation. Evelyn called me with a great business idea of providing inbound marketing services to startups. I outlined all the risks to her and we finished up our conversation. Then, I called her back suggesting we’d dive into this adventure together. In our mission we explain that BusinessBrew was built because two friends and marketeers saw a valuable opportunity and by chance, were in a position to take that opportunity together ..read more