Maximising Reach: 7 Effective SaaS Social Media Strategies
Webpresence Inbound Marketing Blog
by Lee Jackson
1M ago
Related Articles: 7 B2B SaaS Digital Marketing Strategies To Achieve Success Scaling Success: Marketing Automation Tactics for SaaS Companies B2B SaaS Content Marketing Strategies: From Ideas to Conversions B2B SaaS Inbound Marketing: Strategies That Convert Mastering SaaS PPC Advertising: Proven Marketing Strategies 5 SEO Marketing Strategies for B2B SaaS Companies Social media is part of your SaaS Marketing strategy… … but it’s not (or it shouldn’t be) the strategy itself. Social media can be a critical tool in the way you deliver the content you create to promote your SaaS product. It can b ..read more
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Scaling Success: Marketing Automation Tactics for SaaS Companies
Webpresence Inbound Marketing Blog
by Lee Jackson
1M ago
Related Articles: 7 B2B SaaS Digital Marketing Strategies To Achieve Success 5 SEO Marketing Strategies for B2B SaaS Companies Mastering SaaS PPC Advertising: Proven Marketing Strategies B2B SaaS Content Marketing Strategies: From Ideas to Conversions B2B SaaS Inbound Marketing: Strategies That Convert Why do you need SaaS marketing automation? Because you want to tell the world about your SaaS product and the world is a big place with lots of people, all of whom will have varying degrees of knowledge about your product. To sell to them, you’ll need to be able to engage at every stage of the s ..read more
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B2B SaaS Content Marketing Strategies: From Ideas to Conversions
Webpresence Inbound Marketing Blog
by Lee Jackson
2M ago
Which content marketing medium is right for you? Where should your ideas come from? And how do you build a SaaS content strategy that converts? Here’s our guide. Related Articles: 7 B2B SaaS Digital Marketing Strategies To Achieve Success 5 SEO Marketing Strategies for B2B SaaS Companies Mastering SaaS PPC Advertising: Proven Marketing Strategies Which SaaS content marketing strategy? If you’ve dipped into our posts previously, you’ll know that content is the bedrock of any SaaS inbound marketing campaign. Google loves it. People need, value or want it. And when we’re talking about SaaS produc ..read more
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B2B SaaS Inbound Marketing: Strategies That Convert
Webpresence Inbound Marketing Blog
by Lee Jackson
3M ago
  What is inbound marketing? Why is it particularly effective for SaaS companies? And how do you make it work for you? Here’s our guide. Related Aricle: 7 B2B SaaS Digital Marketing Strategies To Achieve Success What is inbound marketing? Let’s go right back to the beginning. Marketing is the process of taking your products or services to market. It’s what ensures that, after you’ve spent years developing that SaaS product, there’s someone interested in buying it when it hits the ‘shelves’. Outbound marketing pushes marketing messages towards people wherever they are. It’s the billboard a ..read more
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Mastering SaaS PPC Advertising: Proven Marketing Strategies
Webpresence Inbound Marketing Blog
by Lee Jackson
3M ago
PPC works. The stat you’ve probably seen quoted most often is that, as an all-industry average, for every £1 you spend on it, you get £2 back. Yet that return doesn’t just happen. So what strategies can make PPC work for your SaaS business? Why market your SaaS business using PPC? Way back when computers were made of stone (well, almost) the big selling point of pay-per-click (PPC) was speed. SEO was all well and good for propelling your business to the top of the search rankings, but it was a long game.  PPC, on the other hand, was the oven-ready instant version. Set your budget, set up ..read more
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5 SEO Marketing Strategies for B2B SaaS Companies
Webpresence Inbound Marketing Blog
by Lee Jackson
4M ago
The rules of SEO have changed. So if you want your business to climb the rankings, what are the new strategies that can help? In this post, we’ll look at why the landscape looks so different, and explore five strategies that can make a big difference to the SEO success of your SaaS company. SEO used to be (relatively) simple. Wanted to climb the Google rankings? Easy. Do the essential housekeeping (a sound website, no broken links etc), produce some ‘how to’ or listicle-type content, pepper it with some well-researched search engine-friendly phrases and bingo: you’re on your way to somewhere c ..read more
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Google Ad Grants at Christmas Time
Webpresence Inbound Marketing Blog
by Vevina Quigley
4M ago
Why Christmas is such an important time for charities?  The festive season is the time for giving and for charities, it’s a unique opportunity to boost their impact and garner much-needed support. Harnessing the power of digital advertising can help charities fundraise, raise awareness and recruit new employees to help create meaningful change. In this blog, we’ll explore the strategies that can make your charity’s Google Ads campaigns stand out during the festive period and how you can use the Google Ad Grant to help extend your reach.    What are Google Ads?  Let’s star ..read more
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Charity Christmas Campaigns And How They Brought in Donations
Webpresence Inbound Marketing Blog
by Vevina Quigley
5M ago
The festive period is renowned as a time for giving as half (48%) of people say they are more likely to give at Christmas than during the rest of the year. In a time where every charity is pushing to get their message heard, you need to stand out! Here are some of the best charity Christmas campaigns and how they helped generate donations… Shelter – The Drive    An advertising campaign that ran across all of Shelter’s social media channels depicted the reality of people living in their car at Christmas time. This campaign generated a 60% increase in Facebook donations, proving how a ..read more
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Addenbrooke’s Christmas Case Study
Webpresence Inbound Marketing Blog
by Vevina Quigley
5M ago
You know how it can be in the charity sphere, November arrives and you’re still not ready to launch into those festive campaign ideas that have been floating around for months. Whether it’s selling tickets to an event, or filling up marathon places, there’s a lot to be and not much time to do it in! Google Ads Grants can help! With upwards of £8,000 per month, available to use to advertise your charity digitally, the programme can ensure your message is reaching the right audience, at the time when it counts the most. Relatively quick to set up, these campaigns can be tailored to your charity ..read more
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Top Tips To Promote your Charity Via Social Media This Festive Season
Webpresence Inbound Marketing Blog
by Vevina Quigley
5M ago
Having an active social media presence is vital these days According to the Giving Report, 29% of people consider social media to be the communication tool that most inspires giving. It can be difficult to know where to start though… which platforms should you use? When should you post? What should you post? These are all questions we will answer in this blog. Understand your audience Our first tip for optimising your use of social media is to ensure that you fully understand your audience. Who are they? What are they interested in? And what is their social media usage like? The best way to ga ..read more
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