
Avidly Blog
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Read and learn through our inbound marketing and HubSpot blogs which are written by real experts.
Avidly Blog
3d ago
SEO in 2025
The world of Search Engine Optimization (SEO) is undergoing rapid transformation. With the advent of Artificial Intelligence (AI) and shifts in user behavior, marketers are faced with new challenges and opportunities. In a recent episode, Paul and Dale Bertrand delve deep into the evolving landscape of SEO, discussing how AI and changing search habits are reshaping the way businesses approach digital marketing. Let’s explore the key takeaways from their insightful conversation and how marketers can adapt to these changes.
Listen to the Full Episode here Listen on Spotify Takeaways ..read more
Avidly Blog
1w ago
Customer Success
In the dynamic world of B2B SaaS, effective customer onboarding and success strategies are pivotal for sustained growth and customer retention. Daniel Zarick, CEO of Arrows, emphasises the critical role of human-led processes in these areas, even as artificial intelligence (AI) becomes increasingly prevalent.
The Role of AI in Enhancing Customer Experiences
AI can play a supportive role in enhancing customer experiences by automating routine tasks and providing data-driven insights. However, Zarick cautions against over-reliance on AI, emphasising that complex customer ..read more
Avidly Blog
2w ago
How to stand out with your marketing
In this episode of our marketing podcast Avidly Talks, Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overc ..read more
Avidly Blog
2w ago
The WordPress vs. WP Engine Feud: What's Happening and Why It Matters
The WordPress community, often celebrated for its collaboration and innovation, is currently grappling with a high-profile fallout involving WP Engine and WordPress. This situation has sparked discussions about the implications for users, developers, and the broader open-source ecosystem. Here's a breakdown of the key points and why they deserve your attention.
Challenges in Open-Source Platforms
Open-source platforms like WordPress offer tremendous flexibility and innovation, but they come with their own set of challenges ..read more
Avidly Blog
2w ago
Building a B2B community
In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynami ..read more
Avidly Blog
2w ago
Building a personal brand
In this episode of our marketing podcast Avidly Talks, Keira Penney shares how to build a personal brand on social media and the importance of employee advocacy. Keira Penney, from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasising the importance of understanding personal br ..read more
Avidly Blog
2w ago
Building connections remote
In this episode of our marketing podcast Avidly Talks, Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remot ..read more
Avidly Blog
2w ago
The Brand Trifecta
'Your brand is the path of least resistance to revenue.' Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasises that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied a ..read more
Avidly Blog
2w ago
In this episode of our marketing podcast Avidly Talks, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasises the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcom ..read more
Avidly Blog
3w ago
The headline says it all – we are thrilled to announce that we have earned the HubSpot Content Experience Accreditation. This recognition is a testament to our expertise in delivering exceptional content strategies that drive measurable results for our clients ..read more