By Geoff RobertsEvery month I mentor a few students that are going through Springboard’s Digital Marketing Career Track—most of whom are either in the process of switching careers or learning digital marketing for the first time. A good majority of these students become excited by SEO and with good reason—the promise of large volumes of relevant and sustainable website traffic is compelling! But after a burst of initial excitement most students circle back with me a few weeks later.“So SEO rankings are primarily dependent on building backlinks, right?” they say. “How do you actually build back ..read more