SaaS has become the golden goose that every entrepreneur is seeking ..read more

If you’re like most SaaS companies we interact with, you wish you had a crystal ball that could show you exactly what your customers want and how to keep them coming back for more. What if we told you that SaaS data science can provide that crystal ball for you ..read more

In Q3 2024, we witnessed a telling shift in our lead generation: two prospects for our agency came through AI search agents like Perplexity and ChatGPT, and one through a review site called Clutch. In contrast, organic search—once our primary source—generated just a single lead throughout the entire year. The rest? All from referrals and partnerships ..read more

The world of SaaS is hyper-competitive, and if you’re looking for an edge to get a leg up on the competition, the answer lies in implementing data-driven strategies. This holds true for everything from your marketing campaigns to your lead generation, which is what we’ll cover in this post ..read more

In a world polarized between AI evangelists and skeptics, finding balanced, practical perspectives on artificial intelligence can feel like throwing spaghetti at your wall and hoping something sticks. That's why when Gary Amaral, former executive at BlackBerry and Hootsuite turned startup founder, shares his insights on AI in sales and marketing, it's worth paying attention. His message? The truth about AI's impact lies somewhere in the middle – and businesses ignoring this reality do so at their peril ..read more

In a world of AI influencers and cookie-cutter corporate voices, authentic brand communication has never been more challenging – or more crucial. In a recent episode of Talking SaaSy with Inturact, marketing strategist Marcos Bravo shared insights from his fascinating journey from Disney character performer to marketing maverick, revealing why most companies get brand voice wrong and how to fix it.   ..read more

When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model. In a recent episode of Talking SaaSy with Inturact, Michael Hirsch, former product leader at HERE Technologies, shared the fascinating journey of how going freemium led to explosive growth and unexpected challenges that touched every corner of the organization ..read more

35 Resources for Growth Hacking 5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement“When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable. A crash can actually represent a great opportunity to improve an app and one of the best things we can do as developers is to measure our crashes and exceptions ..read more

User onboarding and activation can make or break your SaaS product's success. But how do you create an onboarding experience that not only welcomes users but also sets them up for long-term engagement? In a recent episode of Talking SaaSy, host Caryne Say sat down with user growth expert Micah McGuire to unpack the intricacies of effective onboarding and activation strategies ..read more

When it comes to the wild world of Software as a Service (SaaS), staying ahead of the curve is not just an advantage—it's a necessity. The inaugural episode of "Talking SaaSy with Inturact" brings together a powerhouse team of SaaS growth experts to share their insights, experiences, and predictions for the future of the industry. Let's dive into the key takeaways from this illuminating discussion ..read more