Welcome to the ultimate playbook for mastering the art of social media reports, where data meets strategy in a dance that can skyrocket your online presence to new heights. Gone are the days of aimless posting and hoping for the best. In the digital arena, knowledge is power, and power comes from understanding the story your data is eager to tell. With the right insights, every click and like becomes a step towards achieving your goals. But reporting on your social media performance isn’t just for you—There are other stakeholders who’ll want to know how social channels are getting along and wh ..read more

Imagine your social media strategy as a garden you’ve lovingly tended to over the years. Each platform is a different plot, where various types of content bloom like flowers, attracting visitors with their unique appeal.  But even the most vibrant gardens require regular care and an understanding of what truly thrives within them. Enter the social media audit: your essential tool for pruning away the underperforming elements and nurturing the aspects that promise the most growth.  This guide is your gardener’s almanac for the digital age, designed to help you assess, refine, and poss ..read more

TikTok is easily one of the most dynamic and fast-paced social media platforms around. With so much going on, staying on top of your performance on the channel takes a lot of effort and some deep dives into your data. That’s where TikTok Analytics comes in. With TikTok Analytics, you can understand more about your video performance and your audience to inform your strategies and keep building your profile on the app. So, how can you switch on Analytics in TikTok? And what are the best metrics to pay attention to? What is TikTok Analytics? TikTok Analytics typically refers to either the native ..read more

Understanding Facebook Insights is crucial for anyone looking to enhance their social media presence. With comprehensive data on audience behavior, post engagement, and content performance, this insights tool provides essential insights for optimizing your Facebook strategy. Whether you’re managing a small Facebook business page or a large portfolio of client social media accounts, the ability to analyze and adapt based on this information can significantly impact your online success. This guide delves into the functionalities of Facebook Insights, offering practical advice and answering commo ..read more

Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Meltwater. The first Global Digital Report round-up for 2024 reveals even more essential insights into digital behavior from users worldwide. With more than 500 slides to explore, we’ve pulled together some of the top stories within the report: Global Population and Mobile Device Usage Statistics • United Nations World Population Prospects: 8.08 billion people, 74 million people increase since last year, 0.9 percent year-on-year growth. • GSMA Intelligence: 5.61 bill ..read more

Welcome to the world of Instagram Insights, a must-have tool for anyone using Instagram, be it for personal branding or business, and it’s essential for marketers and agencies who need to prove the impact of their efforts to clients.  In today’s social media-driven world, just posting pictures and videos isn’t enough. To really make an impact, you need to know what works and what doesn’t. This is where Instagram Insights comes in! What is Instagram Insights? Instagram Insights is a feature available for Business and Creator accounts on Instagram. It’s like a behind-the-scenes look at how ..read more

Social media is a battlefield for brands, and Twitter (or X, as it’s now known) stands out as a dynamic but challenging platform for audience engagement and brand visibility.  Why Twitter Analytics Matter Twitter is not just about tweets; it’s a goldmine of data waiting to be harnessed. With millions of tweets sent every day, understanding your Twitter performance is crucial for: Enhancing Engagement: Discover what resonates with your audience. Tracking Growth: Monitor follower statistics and engagement trends. Competitor Benchmarking: Stay ahead by understanding your market position. Op ..read more

Artificial Intelligence, or AI, is a term that’s becoming more and more familiar in our daily lives. It refers to machines or software that can think, learn, and act like humans. AI can do things like understanding what people say, recognizing faces in photos, and even making decisions based on data. In recent years, AI has started to play a big role in many industries. It’s changing how things are done, from making cars to selling products online. One area where AI is really making a big impact is in social media. Here, AI helps in many ways. It can sort through huge amounts of posts and comm ..read more

Augmented Reality, or AR, is changing how we see and interact with the world. It’s a technology that mixes digital information with the real world. Unlike Virtual Reality (VR), which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it. Today, AR is more than just a cool feature in games or apps; it’s a tool that’s reshaping entire industries. From healthcare and education to retail and entertainment, AR is making big waves. But one area where AR really stands out is in social media. In social media, AR is transforming how we conn ..read more

Social media chatbots are nothing new—Facebook first introduced a native messenger bot onto the platform back in 2016. But with consumers demanding instantaneous assistance now more than ever, social media chatbots are becoming critical to successful community management online. This blog dives into the world of social media chatbots, exploring their mechanics, benefits, and the transformative role they play in digital marketing. Whether you’re a seasoned marketer or new to the digital realm, understanding the power of these virtual assistants is crucial in staying ahead of the curve. From the ..read more