10 SaaS marketing predictions for 2021
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
Whilst 2020 was overwhelmingly defined by one thing, there was a silver lining for many SaaS businesses with many commentators speculating that SaaS adoption was brought forwards by years in just a couple of months, as a lot of the world went into lockdown last Spring. 2021 has started in the same way for many people, with vaccines starting to be rolled out, we can start to look forwards with a bit more certainty. Here are 10 predictions we see for SaaS marketing in 2021: 1. More Product Led Growth and freemium offerings The big winners in 2020 were Zoom and Slack, both who have PLG/freemium ..read more
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Demo Vs Free Trial – which is the best option for your SaaS product?
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
Whilst the common assumption is a free trial and zero-touch approach is the best way to sell SaaS, there is often debate as to whether this is the best approach, or if a demo is the best approach. For some products it’s obvious – a low-cost product that is quick to get started with a free trial makes sense, whereas a complex enterprise product with a long sales cycle requires a sales led demo approach. However, many sit in the middle and there may not be a right answer. So, which option is best for your SaaS product – a demo or a free trial? To help you decide which option is right for your S ..read more
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7 Smart Ideas to Market Your SaaS Business in 2021
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
This week we’ve published 7 Smart Ideas to Marketing Your SaaS Business in 2021. Click here to download it. What’s shaping SaaS marketing at the moment? “There are decades where nothing happens; and there are weeks where decades happen” 2020 was overwhelmingly defined by one thing. But as the prospect of COVID-19 being defeated by vaccination becomes a realistic possibility, we can look towards a brighter future. At a macro level, it is going to be a long road working out the economic damage caused by the pandemic. However, the fortunes of different economic sectors vary wildly. Once again, d ..read more
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Your Q4 2020 SaaS Marketing Game plan
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
Major trends emerging within the SaaS market Usually, as the holiday season fades and we head into Q4, we expect a bounce as clients gear up to get right back down to business. However, 2020 is a year like no other. For some SaaS businesses COVID-19 has been a cloud (excuse the pun) with a silver lining, whereas for others, plans have had to be redrawn as budgets come under pressure. In some cases, businesses have folded. It’s the familiar story of change creating winners and losers. Across the SaaS sector we are seeing 3 major trends: Products that are in demand because they chime with the ..read more
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What marketing should you do when launching a new SaaS product?
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
Focusing marketing for your new SaaS product One of the most frequent questions we get asked by startup SaaS businesses concerns what marketing activity should be planned to launch a new SaaS product. OK, there’s quite lot to take into consideration. And a lot of the how, when and what depends on the merits of each individual SaaS venture. So here with some caveats, we’ll try to provide some answers. Is the product aimed at an existing market, or is it totally new? Existing market If the product provides a solution to a problem that is widely recognised, then it is likely people search online ..read more
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How to maximise your demo conversion rates – what you should be doing before, during and after
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
3y ago
Reviewing your software demos to make them more effective It takes a lot to bring a prospect to the point of signing up to a SaaS demo. Just ask anyone holding the marketing budget purse strings! But seriously, it takes a lot of time and thought to attract the interest of your target audience. Many optimise the marketing process to produce conversions in the shape of clicks and other responses to CTAs. But when it comes to getting prospects over the line and signing up as leads, how many are letting themselves down by failing to convert because of an ineffective approach to product demonstrat ..read more
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Capitalising on the renewed hunger for SaaS
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
4y ago
Invariably, crises and disasters are disruptive events. Market upset creates pitfalls for some, while handing advantages to others. Now is the time for SaaS companies to seize the day! The crisis as opportunity “This is the time”, says Microsoft CEO Satya Nadella. Whatever the specific agent of disruption, quite simply, large upheavals in the operating environment create massive opportunities and misfortunes. Take the case of the current global COVID-19 pandemic. Its impact seems to be proportional. These times look likely to be historically recorded as a whole magnitude more serious than the ..read more
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A 4 Step Guide to Winning the Categorisation Game
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
4y ago
Got a truly innovative SaaS product? Give yourself a better chance of paying off on the promise with a categorisation strategy. The categorisation game Some SaaS solutions move the benchmark in incremental steps. However, others are truly innovative and make great leaps forward. Sometimes these generate real value by solving multiple problems. But, this creates issues for marketing. Typically, companies tend to look for solutions to the actual problems they are experiencing. Sometimes an app does something new, not seen before. For example, Salesforce was the first to put SaaS CRM in the clou ..read more
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10 examples of how SaaS companies adapted marketing to coronavirus disruption
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
4y ago
Take some inspiration away from how your fellow SaaS marketers are shaking up their marketing activity to maintain forward momentum… In our previous blog, SaaS Marketing in the ‘new normal’, we talked about the activities that SaaS companies could undertake to modify their marketing to match the big hiccup caused by the COVID-19 pandemic. Here in this companion post, we give you some specific examples of the action real-world SaaS companies are taking to keep their marketing efforts ticking over by reviewing and refreshing their tactics, products and content. 1. Calendly Calendaring app Calen ..read more
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SaaS Marketing in the ‘new normal’
Xander Marketing | SaaS Marketing Blog
by Alex Cohen
4y ago
  SaaS Marketing in the ‘new normal’ should all be about preparing for the operating environment to return to the ‘normal normal’! Some of March and most of April has seen majority of the world go into lockdown. For May, there are some cautious signs of a re-opening in what many are describing as a ‘new normal’. How long this ‘new normal’ is going to last is down to scientists, governments and the virus itself. Certainly, from the perspective of business and political leaders around the world there is a desire to get the economy fired up as soon as it is safe to do so. An unavoidable rece ..read more
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