The last few years have been a wild ride for digital marketers. While many things are in flux, what we know for sure is that online advertising will become even more critical for companies in the healthcare software industry. For example, online ads help increase brand awareness by 80% and deliver a 200% ROI. What should you expect in 2024 and beyond, and how to adjust yourhealthcare advertising strategy to stay ahead? We asked Brian Cauble, a digital advertising expert, to share his expert insights on the top 5 healthcare marketing trends ..read more

If your healthcare facility is engaged in care for patients covered by Medicare or Medicaid you are likely feeling the pressure of the looming deadlines associated with Meaningful Use Standards.  The clock is ticking the loudest in the ears of healthcare management professionals where patient records management is still heavily achieved with paper-based record keeping methods ..read more

It's been said that necessity is the mother of invention. But innovation's family tree doesn't stop there. Necessity is also responsible for automation, which can be leveraged to create effective software marketing campaigns. Whether you are focused on SaaS or selling niche software applications, automation can make your job easier ..read more

Many companies have tried setting up healthcare ads on their own, assuming the process is straightforward. However, often they end upburning through a lot of money without achieving the expected results ..read more

If you’re like anyone else, you probably turn to Google when you need answers. You ask your question. Various results pop up. More than likely, you click one of the first 10 options. Even more likely? One of them is a blog ..read more

Navigating the fast-shifting healthcare digital advertising landscape is daunting, and you need a trusted partner to help you stay current with the latest strategies and technologies. But what should you look for in a healthcare ad agency? We asked Brian Cauble, Spot Onpartnerand head of digital advertising, to share how top healthcare digital marketing agenciescan help you effectively manage your online ad campaigns ..read more

AI technologies are everywhere, and the online marketing industry has been grappling with its implications. Influencer Marketing Hub's AI Marketing Benchmark Report 2023 found that 61.4% of marketers have used AI in their marketing activities, while 44.4% have used it for content production.  ..read more

Did you know 77% of B2B buyers don't speak to a salesperson until they have researched online? Your website is often the first place a prospect interacts with your brand and learns about your solution. Does it make a positive first impression, show potential customers how you can help them, and progress visitors down the sales funnel?  We asked Erica Pierce, Creative Director and Spot On Partner, to discuss what the best healthcare websiteshave in common.  ..read more

Website design for healthcare involves various areas of expertise. It requires meticulous attention to navigation considerations, design principles, and branding best practices — with the ultimate goal of delivering a modern and seamless user experience (UX) to keep visitors on websites and drive conversions.  ..read more

An effective website for healthcare doesn’t just need to look good. Whether marketing a health tech solution or promoting a health-related service, it must be a sales tool that helps you attract new prospects, build their trust, and convert them into leads.   However, mastering all the moving pieces needed to accomplish this can be daunting. What pages does your website need to be successful? How should you design your pages to foster a seamless experience for your site visitors? And how do you maximize your site content to attract high-intent buyers?  ..read more