AdPage is a landing page builder. We’re talking today with its founder, Koen van Wetering, from the Netherlands. I’m interested in his take on several issues. First, how to grow a new service in an environment full of star platforms such as Shopify, Wix, Leadpages, Tilda? There are a great many landing page builders. Large competitors benefit from huge investments that make it unrealistic to try to compete with their budget. So, what to do? If it’s unrealistic to get 100% market share, then how to bite off a piece of it? Let’s figure it out. — Koen, I’ve read your story on Linkedin ..read more

How did COVID-19 influence the purchase process of banking and finance companies – clients of software companies? Kraftblick is on its way to find out. Kraftblick is talking with the management of Verizon Data Services, People First Federal Credit, Venture Out Consultants, and Hawaii National Bank. Joe Riccardo CIO/Senior Vice President at People First Federal Credit – How did Coronavirus affect the banking sector? The banking industry was not greatly impacted from a daily business perspective as we had various ..read more

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). According to “IT Outsourcing Statistics 2017/2018” by Computer Economics, the percentage of total IT budget being spent on outsourcing in the United States and Canada rose from 10.6% in 2016 to 11.9% in 2017. Clearly, outsourcing is becoming more popular, and businesses engaged in outsourcing software development are seei ..read more

If you’ve been following the three previous parts of this multi-part article, you’ve already done most of the work. You’ve collected information on competitors — discovered how they do PPC and how much they spend on it, analyzed their websites and their blogs, learned how they get backlinks, etc. You’ve looked at Google through the eyes of customers and chosen some relevant resources to place your links. You can review all of this with the help of these articles: How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 1 How to Create a Digital Marketing Stra ..read more

Many directories receive thousands of unique users a month, and the traffic conversion rates on these sites vary from 1% to 5%. In skilled hands, directories can become a channel for the regular influx of high-quality leads for any Software service company. In our article, we will tell you how toout find and select directories with high traffic get into them stand out among competitors Expect non-trivial real-life hacks only. 1. What Is Important to Know About Directories Where do directories get traffic from? Mostly from search engines. According to SimilarWeb, Clutch receives 67% of its traf ..read more

In previous stages, we looked at the world through the eyes of competitors to find their trump cards. If you haven’t read our previous posts, here they are: How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 1 How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 2 Now it’s time to look at the world through the eyes of customers since our main goal is to appear to them at the right moment. That is the moment when the user or company clearly understands that they need some specific software. People reaching that poin ..read more