..read more

..read more

If you run a WordPress website, keeping your WordPress version up to date is important to make sure all security issues and bugs are caught to make sure your website keeps running properly. The largest WordPress release of 2020 WordPress 5.5 was released a few weeks ago, and already there have been significant conflicts with Plugins and Themes that have caused millions of WordPress websites to crash. WordPress has a full team dedicated to making improvements, however sometimes plugin and theme developers don’t stay up to date, and any large-scale updates cause conflicts. Already, WordPress ..read more

As we often do, we like to make our readers aware of timely development updates that are highly relevant, including WordPress and plugin updates that will affect many users. ExactMetrics’ Google Analytics Dashboard plugin (formerly GADWP) has over 1 million active installations. Last week ExactMetrics released a big update to its plugin, that so far, has received a lot of negative commentary from users. What appeared to be a regular plugin update is forcing a lot of users to reconsider the Google Analytics plugin on their WordPress ..read more

Quick note – this post focuses on development for WordPress using the Divi Theme and WP-Rocket’s built in LazyLoad feature, however I’m sure much of the code or best practices would apply for website developers using LazyLoading and Anchor Link Smooth Scrolling across all themes. About LazyLoad As anyone reading this post likely already aware, LazyLoading is a must for any website with lots of images, as it defers image loading until the images are about to enter the viewport of your browser, which greatly increases your site loadi ..read more

Google’s ability to answer nuanced search queries has steadily improved over the past decade. One of the latest developments Google announced is the new algorithm update, BERT. We’ll talk more about what the acronym stands for later in this blog, but basically BERT allows Google to better understand your search intent when you use language that depends on context. BERT is already being rolled out and will affect 10% of search results. Google reports that this update is one of the greatest advancements in the science of language pro ..read more

As the year quickly comes to a close, businesses are fine-tuning their marketing strategies to make the most of the last couple of months of 2019. We decided to share these ten tips to help you make sure you’re on the right track with your social media marketing. Make this the most profitable holiday season yet for your business and be sure to follow our social media advice before the holidays are in full swing. 1) Make sure you’re focusing on the right social platformS As a business owner, you probably already ..read more

As Google continues to improve and expand its advertising products, it’s challenging to decide which options will produce the best results. There are plenty of factors to consider before running any kind of Google Ads campaign. In most cases, you’ll want to split your Google Ads budget between a couple of different campaigns to achieve different goals. The best way to measure your success varies depending on the types of ads you’re running and the network where they’re being displayed. We hope this article serves as a resource for ..read more

Website security is a top priority to ensure a positive user experience. Recently, Google announced that they’re rolling out an update to their Google Chrome web browser that will block any insecure “mixed content” starting January 2020. Not only does your website need an SSL certificate, but also every single element of your site needs to be secure, too. When your website has an SSL certificate, it starts with “https” rather than “http” (we’ll go over a quick reminder of the specifics shortly). Considering that Google Chrome accou ..read more

Upgrading your content pays off because it saves you time, increases the overall quality of your work, and helps you attract a new audience. If your company has been content marketing consistently for at least a year or two, chances are that you have a valuable collection of work at your disposal. We wrote this blog to help you approach your website’s blog content with a new perspective and figure out how to use it to attract new leads. Which posts are stale and need a refresh? It’s easy to say you’ll do a content audit and take th ..read more