Every B2B SaaS business needs demand for its solution in order to grow and reach scale.  The most successful SaaS companies don't just invest in sporadic marketing campaigns or the latest outbound sales gizmo.  They do something different. They build a scalable demand generation engine, which consistently generates new qualified sales opportunities every single quarter.  Read on to learn what demand generation is, and how to build your own scalable B2B SaaS demand generation engine ..read more

ARPU, an acronym for average revenue per user, is a crucial metric that reveals the average revenue generated by each active user of your SaaS application over a specific period of time. In business, ARPU plays a similar role to customer lifetime value (CLTV or LTV). It serves as a means to assess the value of your users, whether individually or grouped into segments and cohorts. That's why it's essential for SaaS companies to get to grips with and measure it accurately ..read more

Choosing between HubSpot Content Hub and Wordpress isn't immediately obvious for most companies. HubSpot looks great, but is the software really worth the cost? In today's post I draw on over ten years experience of myself and Cobloom using both HubSpot and Wordpress to make a comparison, and round-up with our recommendation for a typical business with growth ambitions. Last updated in July 2024 ..read more

Fast growth isn't always the same as healthy growth: but how can you tell if your startup has overstretched? And how can you tell if you're growing in a smart, sustainable way? Today, I'm taking a look at the Quick Ratio: a quick and effective way to measure the health of your revenue growth ..read more

When it comes to subscription businesses like SaaS companies, we hear about ARR all the time.  ARR stands for Annual Run Rate, and in this post I'll define it for you, show you the calculation formula and offer guidance on using it correctly, before wrapping up with a tip on how to avoid doing the manual calculations yourself.  ..read more

Finding the right marketing automation platform for your B2B business is challenging.  HubSpot has the most customers. It's a public company. They're everywhere you go when you're doing your research.  But there are other marketing automation platform providers out there which might be a great fit for your needs, and substantially decrease the amount you spend on software. In this post we explore Ortto as a HubSpot alternative, and explain the types of businesses which will find it a good fit for their requirements.  ..read more

Many teams struggle to keep up with their analytics, and find amassing all the data they need to calculate their key performance indicators challenging. Calculating KPIs manually is a hectic process, and many people learn the hard way that they need an automated SaaS analytics tool. SaaS analytics dashboard software has the potential to save you hours of manual calculation,  make tracking your KPIs simple, and do so much more: but what solution(s) will work for your company? In this article we dive into the benefits of SaaS analytics, key performance indicators every company should trac ..read more

Many SaaS teams struggle to keep up with their analytics, and find amassing all the data they need to calculate their key performance indicators challenging. Calculating SaaS KPIs manually is a hectic process, and many people learn the hard way that they need an automated SaaS analytics tool. SaaS analytics dashboard software has the potential to save you hours of manual calculation,  make tracking your KPIs simple, and do so much more: but what solution(s) will work for your company? In this article we dive into the benefits of analytics, key performance indicators every SaaS company s ..read more

We've all heard stories of 'disruptive growth hackers' transforming tiny SaaS start-ups into multi-billion dollar businesses. There's even an aura of mystery surrounding these enigmatic figures, and the seemingly magical tactics they employ to achieve the near-impossible - but what exactly is a growth hacker? How do growth hackers differ from marketers? And what strategies, tools and processes do they use to achieve such incredible growth ..read more

Gearing up for a re-design of your SaaS marketing website? Before you commit valuable time and resources, you need to make sure you're creating something that works. Today, I'm looking at the importance of putting strategy before design ..read more