5 Reasons Why an SEO Audit is Worth The Money in 2021
Pepperland Marketing
by Kayley Blanchard
3y ago
It’s impossible to overstate the importance of search engine optimization (SEO) for today’s organizations. A well-optimized website will drive organic traffic, and these visitors will ultimately convert into paying customers. If you’re interested in finding out if your company’s website is optimized with SEO best practices in mind, you’re likely considering a professional SEO audit. But is an audit worth the money? Here, we answer the following questions: What is an SEO audit and what does it include? Is an SEO audit worth the money? How do you choose the right agency to perform your audit ..read more
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SEO Agency Vs. In-House SEO: Which Is Right for Your Company?
Pepperland Marketing
by Kayley Blanchard
3y ago
For today’s businesses, following SEO best practices is crucial for success. A properly optimized website will rank organically for high-value keywords, receive organic search traffic, and ultimately generate sales leads that will convert to paying customers. It’s no secret that search engine optimization is important, but who is going to do the SEO work? Marketing teams have two options: build an in-house team of SEO professionals, or hire an SEO agency to help. In this blog post, we take a look at: What is in-house SEO and what is an SEO agency? What’s the difference between the two, and ..read more
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How to Verify your Domain and Review Pixels for Facebook Ads
Pepperland Marketing
by Eric Bakken
3y ago
To prepare your Facebook ad account you will need to verify your website domain(s). This is required so Facebook can recognize you as the owner of your website and help avoid disruption to your advertising campaigns. Verifying your domain will allow you to select, configure and prioritize the conversion events you want to use for your Facebook Ad campaigns. Going forward, you will only be able to use 8 conversion events for your Facebook Ad campaigns. These pixels allow you to optimize your campaigns for actions on your website such as form submissions, purchases, and link clicks- so it’s im ..read more
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What Is an SEO Audit & What Does It Include?
Pepperland Marketing
by Ryan Sylvestre
3y ago
An SEO audit can be one of the most powerful insights into a website’s health and the SEO factors that may be holding back your site from ranking naturally in search results. The issue with an SEO audit is for some, it can feel a little vague. What is this audit checking for? Will it have a positive ROI? In this blog post, we will cover all of these questions and address the following:  How do you do an SEO audit?  What should be included in a website audit?  What is an SEO audit tool?  How do you do SEO analysis? Want to try it for yourself? Download our 187 Point Self ..read more
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Simple Guide to Creating a New Facebook Ad Account
Pepperland Marketing
by Eric Bakken
3y ago
Facebook is a powerful tool that can help your business reach its target audience. With it, you can build brand awareness, sell your product, and generate leads by running a campaign through Facebook Ad Manager. Once set up, you will be able to segment Facebook users by interest, demographics, behaviors and more to reach an audience that would find your business the most valuable to them! Below, we will walk you through all the steps needed to create an ad account for your business through Facebook Ad Manager. Things you’ll need: An existing Facebook page for your business. If your business ..read more
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7 Social Media Tips for Small Businesses
Pepperland Marketing
by Kayla Murphy
3y ago
Creating social media accounts on Facebook, Instagram, YouTube, Snapchat, Twitter, TikTok, etc. are all free. That means that it’s possible to build a highly engaged social audience and begin funneling real leads and prospects to your business without spending any money aside from what you spend to execute your strategy. Aside from the economics, social media marketing is effective because social media is where people spend an increasing amount of their time online. By embracing a social media strategy, you are meeting your potential buyers where they are, increasingly the likelihood that yo ..read more
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6 Strategies to Boost Social Media Engagements
Pepperland Marketing
by Kayla Murphy
3y ago
The term social media engagement refers to various actions that your social media audience takes that shows they aren’t just passively consuming your content; they’re actively engaging and interacting with it. Each platform tracks engagement in different ways, from likes to comments to followers and shares and more. Not sure why you should care about engagements? Think about it this way: The more engaged your audience is with your content, the stronger that content is resonating with them and the more likely they are to begin developing a personal relationship with your brand. This increases ..read more
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How to Make a YouTube Channel for Your Business
Pepperland Marketing
by Kayla Murphy
3y ago
Adding a YouTube channel to your business’s social media strategy is a great way to grow your online presence as well as interact with returning and new customers. A Little Background on YouTube Launched in February 2005 and bought by Google in November 2006, YouTube is an online video sharing platform. YouTube has 2 billion users, second only to Facebook which has over 2.7 billion users. YouTube is available in over 100 countries and can be accessed in 80 languages. Download our Social Media Checklist for more great tips! Why is creating a YouTube channel important for your business? YouTu ..read more
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How to Make an Instagram Account for Your Business
Pepperland Marketing
by Kayla Murphy
3y ago
Making a Business Instagram account, or switching your current Instagram account from Personal to Business, is a great way to track engagements and boost your social media presence. A Little Background on Instagram Instagram was launched in 2010 and acquired by Facebook for a record $1 billion in 2012. Since then, it has become one of the most influential social media apps in the market. With over 1 billion people using the app monthly, Instagram is worth adding to your social media marketing strategy—especially if you know your target customer uses the app. Download our Social Media Checkli ..read more
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8 Social Media Metrics You Need to Know
Pepperland Marketing
by Kayla Murphy
3y ago
With the accelerated rate of products and services going digital, it’s important for your small business to understand the basic social media metrics. Below, we outline the top 10 metrics you should be tracking. What are social media metrics? For every social media goal you have for your business, there is a social media metric to help track that goal. A social media metric or social media KPI is a piece of data that demonstrates your value of social media strategy. Want to learn more social media tips and tricks for your business? Download our free Social Media Checklist! For example, if t ..read more
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