Mental health is more central to employee experience now than at any time in the past. According to the American Psychological Association’s 2022 Work and Well-being Survey, 81% of individuals consider mental health support when looking for new job opportunities. Employees now expect their employer to provide mental health benefits, whether that’s Employee Assistance Programs (EAPs), flexible work environments, or great health insurance. If your company is looking to go above and beyond for its employees, consider giving out employee self care gifts.  Self care gifts show your employees j ..read more

Today, if your business isn’t embracing the new wave of AI tools, it’s likely it’s falling behind. In fact, in 2023, 58% of B2B and 42% of B2C companies used chatbots. Recently, the spotlight has been on generative AI marketing technologies, which among other things, can be used to create content, images, videos, and more. Among those use cases? AI chatbot platforms.  Chatbots are becoming increasingly popular, and the rise of low- or no-code AI chatbot platforms has enabled marketing professionals to leverage these tools across their business. But it’s a fast-moving market with constantl ..read more

Ensuring your employees know just how valued they are to your organization is key to creating a happy, motivated workforce. A key part of that is employee recognition: a form of positive reinforcement by managers and supervisors.  Most business leaders and HR professionals are familiar with traditional employee recognition programs such as monetary incentives and quarterly awards, but many other options exist for recognizing a job well done and incorporating new methods will keep your employees excited.   Developing new employee recognition ideas is essential to keep employees feelin ..read more

Running a business takes up a lot of time and energy, but it’s important to remember some of the most key contributors to your success: your clients. Without them, you wouldn’t have a business. That’s why it’s so important for your brand to maintain positive relationships with all of its clients. Of course, a major part of that is the products and services your business sells. But if you want to elevate your relationships beyond that transactional nature, it’s important you show your customers just how much you care about them.  Enter customer appreciation gifts: a token given by your bus ..read more

Generating leads is vital for sales, but qualifying those leads is equally important. You could have all the leads in the world, but if they’re a poor match for the products and services your business sells, you’ll struggle to close new business.  Without lead qualification techniques like the BANT (Budget, Authority, Need, and Timeline) framework, your sales team has no way to prioritize different opportunities that come across their desk. Qualifying leads allows sales teams to allocate their time to the opportunities with the greatest potential.  When qualifying leads, sales teams ..read more

Spring is the perfect time to evaluate your gift-giving strategy. The holidays are firmly in the rearview mirror and it’s time to think about new seasonal gifts for employees and clients. With trade shows coming up, corporate events scheduled, and new hires coming on board, it's time to start selecting your company’s spring gifts.  No matter what type of spring event you’re planning, our collection of the best spring gifts for employees and clients will demonstrate just how much your business cares about its most important partners. 11 Spring Gifts For Employees and Clients The countdown ..read more

According to Constant Contact, a leading email marketing platform, the average email open rate across all industries last year was about 36%. What happens to the other 64%?  You might hope that your customer just didn’t have a chance to check their email when you sent out your weekly promotion or monthly newsletter, but the truth is that most marketing emails end up in the trash.  The good news is there’s tons of data surrounding what makes a good email subject line. If you’re ready to learn how to compose effective email subject lines for sales and see examples of what works (and wh ..read more

Who doesn’t love chocolate? It’s the perfect gift for any occasion! With so much variety to choose from, chocolate corporate gifts are always a safe bet. They’re well-suited to employee appreciation gifts, client gifts, and even event marketing.  Whether the recipients of your gift prefer sweet, salty, or both, there are chocolate gifts to fit all tastes. With options from beloved brands like Oreo® and M&M’s® to luxurious corporate chocolate gift boxes perfect for important clients, there are countless options to choose from, no matter your budget.  If you’ve been tasked with cho ..read more

When it comes to lead generation, there are few channels better than social media. Researchers estimate that there are close to 5 billion social media users worldwide. People spend hours each day on social media, making it the perfect avenue for businesses to generate new leads for their sales and marketing teams.  Regardless of whether you’re B2B or B2C, your target audience is on social media, and there’s a good chance they’re actively looking for what you have to offer. Social media isn’t just a brand awareness or engagement platform; it’s a venue for businesses to attract and cultivat ..read more

The user experience (UX) of your website isn’t just important; it’s central to how prospective customers interact with your business. If you’ve ever tried to navigate around a hopelessly clunky website and eventually gave up in frustration, you’ll know exactly what we’re talking about.  Websites designed with user experience best practices in mind deliver intuitive, seamless interfaces that make it easy for visitors to find the information they need. They’re an accelerator for your brand, multiplying the effectiveness of your marketing and sales efforts by dramatically improving conversio ..read more