The need to keep sales increasing is a constant struggle in the manufacturing world. Contract manufacturers need to invest in the facilities and equipment that can keep custom rolling in. But who’s filling the pipeline to justify that investment and support that growth ..read more

In today’s digital jungle, there’s data everywhere - but it’s often unstructured and littered across multiple platforms. Why can data silos be so destructive for businesses looking to unlock and accelerate their sales potential ..read more

Flick through the manufacturing trade press or browse their websites, and you’ll see hundreds of articles and blog posts discussing the urgency of industrial automation. But amongst all the talk of digitally transforming supply chains and using AI-powered robotics to boost productivity -  there’s barely a mention of automating the sales and marketing process. And yet, arguably, the need for manufacturers to supercharge their growth and correct flatlining profits with more data-driven sales and marketing tools has never been greater ..read more

Research conducted by Make UK indicates that there are currently 95,000 unfilled positions within the UK's manufacturing sector. In fact, according to a study by Deloitte and The Manufacturing Institute, US manufacturing is expected to have 2.1 million unfilled jobs by 2030. Considering this context, what strategies could your company employ to enhance its recruitment and retention of skilled talent ..read more

Content marketing offers contract manufacturing companies a powerful strategy to build an engaged audience, boost revenue, and attract better-fit customers ..read more

Marketers have long known the power of storytelling to bring home a message to an audience, but B2B manufacturers haven't always got the memo. Here’s how the famous concept of the ‘Hero’s Journey’ can help your marketing team generate content ideas that can keep your audience gripped by the messages you need to share with them ..read more

In the contemporary digital era, contract manufacturers have opportunities to redefine how they engage, communicate, and position themselves in the industry, extend brand awareness and connect online with consumers to make meaningful connections.  ..read more

In today's digital age, manufacturing marketing is not just about showcasing products and capabilities. It's about storytelling, building trust, and providing value to your audience. That's why creative content is such a vital part of your marketing strategy ..read more

As ABM (Account Based Marketing) becomes a mainstream marketing discipline how can you best automate and scale the approach to deliver on its promise ..read more

B2B case studies are a powerful tool in the marketing arsenal of contract manufacturing companies. They provide concrete examples of your capabilities, illustrate how you solve real-world problems, and demonstrate the value you bring to your clients ..read more