Traditionally, operations teams have worked in silos, rarely pulling together to collaborate on shared growth goals. The irony of this approach is that teams fail to realise that they're all on the same side when it comes to maintaining and growing business revenue. Yet their separate ways of working, seemingly unchanged for decades, hinder more than help this common cause. RevOps can be particularly helpful for businesses looking to bolster their revenue generation efforts despite siloed operations teams. But what exactly is RevOps, and how does it increase profitability ..read more

Revenue Operations is not a common objective in the contract manufacturing industry right now. But implementing a RevOps approach could promise the strategic advantage you're looking for ..read more

  Contract manufacturers (CMs) have embraced digital transformation (or DX) to scale production, enhance manufacturing process efficiency, reduce costs, and improve product quality. Digital technologies such as AI, robotics, machine learning, analytics, and big data have revolutionised production lines, supply chains, contract management, quality control, customer interactions, and workforce management. Despite these digital advancements, many manufacturing companies hesitate to apply digital transformation to their marketing strategies.  ..read more

It’s not unusual for B2B contract manufacturers to prioritise a few existing “good fit” clients to keep the taps running, but when your largest clients account for 25% or more of your revenue, this can be a risky approach. Lose that important client, and you risk the taps running dry ..read more

  You’ve successfully implemented your first (or second) account-based marketing campaign, turned high-value target accounts into customers, and effectively gotten the ABM T-shirt. Reaping the rewards of your success reveals that account-based marketing is a worthwhile approach to growing revenue, so you’re considering ramping up your ABM efforts moving forward–but is it as simple as sticking to what worked before?  ..read more

  Account-based marketing has charted a fascinating trajectory through the stages of Gartner’s Hype Cycle since its first appearance in 2017. From hitting the Peak of Inflated Expectations early to its now steady ascent towards the Plateau of Productivity, ABM has become an essential strategy for B2B marketing, with emerging trends showing it's far from obsoletion ..read more

  Traditionally a sales-driven sector, the B2B manufacturing industry is experiencing radical change as market habits become increasingly online-based. Buyers are using the internet to guide their purchasing decisions, and businesses without an established online presence risk being overlooked, no matter how well-solidified their sales are ..read more

  Account-based marketing is an expensive and resource-hungry strategy. With so many moving parts, you need advanced metrics and reporting capabilities to track success effectively. At the start of your ABM project, you will have set your sights on identifying and cultivating key accounts. But you need to establish KPIs that can tell you if you are succeeding and what you can do to tweak and optimise results ..read more

  Over 90% of B2B marketers confirmed they recognised the value of Account-Based Marketing (ABM) as a growth strategy. If you are in the 10%, where have you been? If you are in the 90%, the question is, why are you not using HubSpot ..read more

Sales have been at the forefront of the B2B manufacturing industry's growth since time immemorial, with companies relying on the expertise of their salespeople and responding to relevant RFQs for a steady flow of business. However, as industry competition increases and buyers’ purchasing habits shift, the need to boost market presence and drive new opportunities requires a more strategic, data-driven approach ..read more