When you're investing in a digital marketing agency service for the first time, it's easy to feel overwhelmed and under-equipped. You're walking the line of "I need to bootstrap this," to "I need explosive growth," and landing on, "how the h ..read more

When you're trying to grow, figuring out where to focus your marketing efforts can feel like solving a puzzle in a room full of noise. The landscape is crowded with opportunities, strategies, and the ever-present pressure to make the right moves. It's easy to feel overwhelmed and lose sight of what matters most amidst the chaos ..read more

When exploring digital marketing investments, finding the compass that guides all your efforts can be daunting. Amidst the myriad of Key Performance Indicators vying for attention, one stands out as the most important KPI for digital marketing: the North Star Metric. The North Star metric encapsulates the essence of your business goals, providing direction, focus, and alignment for Growth marketing strategies. Let's delve deeper into what this crucial metric entails and why it holds the key to unlocking success in the digital marketing realm. What to Know About The North Star Goal for Your B ..read more

In today's business world, Growth is the ultimate goal for most companies. However, achieving sustainable Growth requires more than just ambition—it demands strategic planning, insightful decision-making, and continuous monitoring of performance. Key Performance Indicators (KPIs) play a crucial role in this process by providing measurable insights into the effectiveness of various business activities. Here, we'll explore five smart KPIs that businesses can leverage to drive Growth: Acquisition, Activation, Retention, Revenue, and Referral.  ..read more

Cultivating a thriving company culture has become more than just a job perk; for businesses across virtually every industry, a healthy workplace culture has become paramount for sustained success. Among the myriad of culture types, two stand out prominently: Growth Culture and Performance Culture. While both aim to foster productivity and drive results, there's a clear winner in the battle of Growth Marketing vs Performance Marketing: Growth Culture. Are we biased? Maybe Are we right? Absolutely Let's delve into why and explore effective company culture types that lead to long-term succ ..read more

In the bustling world of B2B lead generation services, where every click, call, and connection counts, there's a crucial yet often overlooked step that can make or break success: sales enablement ..read more

In today's rapidly evolving business landscape, culture matters — and the distinction between Growth culture vs. performance culture is more critical than ever. While performance culture prioritizes short-term results, Growth culture focuses on continuous improvement, learning, and adaptability. At Orange Pegs, a leading Growth marketing agency, we're dedicated to spotlighting businesses that excel in nurturing Growth-centric environments. Here are three remarkable examples ..read more

Drinking our own Growth culture Kool-Aid: How neutral outcome conventions shaped a strategy discussion ..read more

Orange Pegs isn't like other companies. We don't do the whole Monday through Friday, 9 to 5, come into an office, wear a tie, don't have a life, sell your soul--thing ..read more

What is a North Star Metric?  The North Star Metric (NSM) is the measuring device for determining the overall health and direction of an organization. It's a single metric that describes success for both the business and the customer ..read more