You have to innovate in business. Working out how to create innovation in your business is vital. It helps you evolve. It means you can work smarter and provide a better service than your competitors. If you don’t not then you will probably lose. Innovation does not have to be a seismic shift in your business. You can use technology, marketing systems or digital tools to get better results for the same effort. You can ask your customers, your team and look at results in your data to spot what people want or need from you. To innovate in business though you have got to create time, space and th ..read more

Focus and routine are a essential for consistent performance. Creating a successful social media routine is no different. No matter what size your business or how many people in your team, unless you create a routine you will struggle to achieve success. Whilst this blog is a useful guide for any business, it is particularly useful if the social media role has been given to someone specific. Few companies put enough emphasis on their social media activity to commit to a routine. This is counter intuitive because it actually ends up taking longer and achieving less. In this blog post I am going ..read more

“Can i have some easy digital marketing tips?” was the question that inspired this blog post. Digital marketing need not be hard work. You just need some steps to follow and the commitment to make it happen. The question came as a request for topics that people wanted me to discuss on Digital Business Power TV – every Thursday at 12 noon on Facebook Live. Here is the 15 minute episode from today. If you want to get results from your digital marketing you need a plan to follow. These three tips will make good use of activities and opportunities you already have. Companies don’t realise that m ..read more

It is possible to grow your business and get results from content marketing. You just need to put the right plan, people and support in place. Problem is most companies do not know where to start. In this blog post I want to outline the common issues and how to fix them. Is your content marketing in a mess or is it making you money? It should be the later. Despite the fact that 88% of B2B companies are blogging many business owners are frustrated, disillusioned and quite frankly confused about the whole subject. Lets face it though it is not every companies area of expertise. Creating and publ ..read more

Do you believe that digital businesses win? You should. In the world we live in today there has never been a better time to create a business, promote it, drive sales and look after your customers effectively. Digital businesses win because they are able to work smarter and more effectively. Any business can think and be digital. It is about using the internet, social media, automated tools, to make what you do better. To work smarter. Most importantly, to help make sure as many people as possible choose your business. It creates an upward spiral that is noted by your staff, your customers, in ..read more

Most companies will never master social media because they simply have no desire to. Your social media will never work and there is nothing you can do about it – until you get serious about it. The following points highlight why the approach that most SME’s take is wrong, flawed and will never work. It just makes no sense, and is evidence why their digital marketing and social media presence will never achieve anything. The likelihood in fact is that it will do more harm than good. If you want the solution jump straight to the bottom of the article… Handing out leaflets or leading your indust ..read more

If you want to get results from your content marketing, blog and social media then you are going to need to plan out and use your content better. It is one thing to create content and a whole other matter to make sure it actually helps you make money. I’m talking RoboSalesPerson not just a brochure on the internet. Follow these 6 steps to making your content marketing work. If you are a skim reader and want the bullet point list then just jump to the bottom of the page. Content can not be an accident Let’s assume you have successfully managed to get people – multiple people – in your business ..read more

Recruitment agency blog content should attract the best possible talent in your chosen sector and industry. Too often though I see recruitment agencies creating the wrong content and failing to use digital marketing effectively. Done right content should attract a high number of quality candidates. In this blog post I am going to outline how. This blog post is for business owners and leaders who want a better understanding of why they need a consistent blog strategy. If you are a frustrated overworked marketing manager, then maybe ping your boss a link! If you don’t create content it may harm ..read more

Good quality recruitment agency blog content will attract clients to you and generate leads 365 days a year, 24hrs a day. The challenge for most recruitment agencies is not in believing this, but in making it happen This blog post is for business owners and leaders who want a better understanding of why they need a consistent blog strategy. If you are a frustrated over worked marketing manager, then maybe ping your boss a link! Blog content should attract and nurture new clients Winning clients and getting regular briefs from them is vital to a recruitment agency hitting its targets. Content m ..read more

Digital marketing is a subject that most companies have very little grasp of. We are all told about how powerful it is and business leaders know they must make it happen. The problem is many business owners or leaders know very little about digital marketing. They simply are not a digital leader. They know they should do it. They see it working for others but they do not know how to make it work for their business. They’ve trIt becomes hard to talk about it or admit. And thus the dirty little secret is born. The problem is it that for many business owners it is just not a skill that has been d ..read more