When you crafted your content marketing strategy, were you thinking digital-first? Sure, digital assets are likely in there with a webinar, a video series or perhaps content written to link to in a nurture campaign. But digital content can’t just be an afterthought – even in B2B. It’s got to be the foundation ..read more

Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon?  I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace. If you don’t incorporate B2B marketing automation into your lead and revenue generation approach, you’re self-selecting out of growth ..read more

A ton of digital marketing agencies call themselves growth agencies, revenue growth agencies or revenue agencies. But the reality is they’re just digital marketing shops in revenue growth clothing. Don’t be fooled. Know specifically what you should be looking for if you’re considering hiring a company to help your business grow revenue. After more than 20 years of working with companies struggling to grow, I’ve uncovered the four areas that any revenue growth agency needs to address, and I’m sharing them here for the first time ..read more

Raise your hand if you love change! It’s hard to commit to long-term goals if they mean a big shift in routine, whether you’re working on a healthier lifestyle or building a coordinated revenue generation system. Say you set some new priorities at the start of the year. Even if you push through the midwinter temptation to drift away from your goals, by springtime, it’s easy to coast.  Time for a quick progress check.  ..read more

By now all the first-quarter sales results are in. Booked revenue is locked and you missed your first-quarter sales goals. While I’m sure you and everyone else at your company are disappointed, rest assured you’re not alone. Last week, I did a session at the EOS® (Entrepreneurial Operating System) Conference in San Diego and took an informal poll of over 100 CEOs and operational leaders. Only 10% reported being able to consistently hit their sales goals. Now I’m more of a look forward than a look back kind of guy. I was taught that being successful in life is about how you recover. What you d ..read more

You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations! The work you put into your content strategy to develop valuable assets is paying off. This great performance means you’ve hit on a topic that’s relevant and important. It’s time to take that value and use it to reach an even broader audience ..read more

Think of those times at a party or conference when you went beyond small talk and struck up a conversation. Instead of the usual job/family/weather topics, you asked questions about their experiences and goals. They mirrored that information and shared ideas that resonate with you. And you stuck around to talk more ..read more

It’s not such an easy question when you’re evaluating technology for the sales and marketing part of your company. Do you go with one solution that crosses every aspect of your marketing and sales execution, or do you go with the best in breed for each area and integrate them all together? There’s no universal right or wrong answer, but there is a right answer for your company, and to make that decision you should have the facts at your fingertips. For the most part, it comes down to a tricky little word called integration. Most software providers say their products can be integrated with any ..read more

Everyone is caught up in March Madness this year, and I would like to work down my field of 64 best lead generation tactics for the annual event. The elite eight of lead generation is based on our experience, research and years of practical execution with clients. The criteria used to select these eight tactics include effectiveness based on client results, lift required to get the campaigns up and running, and the ability to analyze and optimize, since we want to improve these tactics over time ..read more

Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions. This is going to affect everyone, and you should be planning for the changes proactively and monitoring your site performance. Read on to learn how to get ready and better understand how Google works ..read more