Quick summary: Acquiring new customers is essential for any business, but it comes at a cost. This blog will provide a comprehensive overview on what is customer acquisition cost (CAC).  You’ll understand why calculating and optimizing CAC is crucial for measuring marketing ROI, forecasting costs, demonstrating scalability, and driving profitable growth.  Get familiar with the components of CAC, the formula for calculating it for your business, and benchmark data on average costs across industries.  Most importantly, you’ll learn proven strategies to lower your CAC through more ..read more

In both urban and rural contexts, digitization has been instrumental in advancing the empowerment of women, aligning with the theme of International Women’s Day 2024: “Invest in women: Accelerate progress.” By investing in digital literacy programs, improving internet connectivity in remote areas, and addressing cultural barriers, society can accelerate progress towards gender equality and women’s empowerment. Empowering women through digitization not only enhances their economic opportunities but also fosters their participation in decision-making processes, promotes inclusive growth, and dr ..read more

It is an insanely competitive world for digital brands.  To stay relevant and ahead of your competitors, you need to be irresistible to your customers. Personalisation and customisation are the two methods eCommerce brands use to sell online successfully. When customers feel that a brand understands their needs and preferences, they are likelier to develop a sense of loyalty and affinity towards that brand. Not to mention – offering customisations is the easiest way to stand apart in any market! How does Instamojo help you in creating unforgettable experiences? Read on! But first – a brie ..read more

Quick summary: Businesses face the challenge of optimising their online stores to stay ahead of the competition. With changing user preferences and technological advancements, knowing where to start and which strategies to implement can be overwhelming. Are you struggling to drive traffic to your eCommerce website? Do you find it challenging to convert visitors into loyal customers? Are you losing potential sales due to slow page load times or a clunky user experience? Our eCommerce optimisation guide is here to help you overcome these challenges and unlock the true potential of your online bu ..read more

Comics and sketches can entertain, illuminate and inspire people of all ages. Some people are born with talent and some people cultivate it.  But today, we are choosing to highlight 5 founders who have turned their passion into profit! This mojoStore compilation is going to show you 5 online stores that have been selected based on: The brilliance of these artists Their online stores and products If you have a passion for drawing, but are scared to show it to the world, maybe these art  businesses will inspire you to take the leap! Let’s have a look at them.  mojoStore #1: The ..read more

Setting the right price for your online course will help you reach your ideal financial goal. The price that you set also sets an expectation of the value that the custom is going to get after signing up for your learning course. If it’s too high, you might not be able to make a profit since few people will sign up. If its too low, people may not sign up thinking that its value is too low. Knowing how to strike a balance will get you the number of customers you need. In this guide, we will tell you how to price your online course that suits your customer’s interest the best. Let’s go! Factors ..read more

We have brought easy and user-friendly introductory content about hindi business podcasts. If you are a business owner and looking for hindi podcasts to enhance the growth of your business, you are in the right place. In this article, we have curated a list of ‘5 hindi business podcast for business owners’ that will provide you with new information, strategies, ideas, and tips related to business. So, let’s get started! Podcast by Ranveer Allahbadia Ranveer Allahabadia podcast Dive into Ranveer Allahbadia’s podcast. This Indian social media pro, YouTuber, and motivational speaker dives into th ..read more

Indian eCommerce is not limited to Delhi, Mumbai, and other major metro cities. India’s $80 billion eCommerce market has seen tremendous improvement in the last few years. Government initiatives coupled with rising digital penetration has now made eCommerce accessible in almost every corner of the country. 76% of the nation now owns a smart phone and has access to the internet. How does this help eCommerce growth?  Hear are some interesting numbers to show you the true extent of love that Indians are showing for shopping online on their phones: Indians are second only to the Chinese when ..read more

Quick summary: Are you a small eCommerce business owner looking to navigate the shipping cost? Look no further! In this beginner’s guide, we’ll break down the ins and outs of shipping costs, helping you save time and money. Whether you’re shipping products locally or internationally, understanding the basics is crucial.  So, let’s dive in and explore the shipping costs together, shall we? How to calculate shipping costs? When it comes to calculating shipping costs in India when operating your online store, there are several factors to consider when choosing a shipping partner. The shippin ..read more

Quick summary: Are you one of those souls who love to create? Your fingertips are constantly looking to “make” something? Explore some handmade craft business ideas that range from unique jewellery to personalized accessories and charming home decor, transforming your crafting passion into a pathway to success. All these ideas have one thing in common – you can easily start them at home! You do not need industrial equipment or a ton of starting money. All you need is the joy of creating, and some basic tools to get started.  Here are 19 handmade craft business ideas for you  Jeweller ..read more