We have a promotional package page on Starlit Citadel.  It doesn’t get a lot of sales throughout the year, with the end of the year being the best time for our promotional packages.  In fact, overall; that page gets very little attention from both customers and ourselves.  There are a few reasons for that, from the way customers navigate the site to what they are looking for, but let’s talk about how promotions are actually built and used. On a business side, promotions are built for:   ..read more

We used to do surveys, and one of the questions we asked was what a customer wanted from a game store / why they bought from any single store. We had a range of questions and a range of answers, yet over 50% of customers mentioned price being the number one reason why they purchased from us. Over 50% of customers didn’t care about anything else other than price… One of the major things we wanted to do as a business was / is find a ground and a group that cared about more than price. It’s something that brick & mortar stores are able to do.  They are able to differentiate themselves by ..read more

I find when I get involved in an area, I find myself extremely critical of it.  Being intimately knowledgable about the subject matter, I find myself hyper-critical, searching for perfection.  In martial arts, a quarter inch difference in targetting could mean a blow having significant effect or none at all.  With the business, I find myself reviewing the store constantly and finding myself hyper-critical about where we stand. It’s particularly glaring after the last few days when customers have been into the retail store and we’re not where I expect / want us to be.  There ..read more

This isn’t going to be a text heavy post – that’ll come later.  However, we seem to have a few photos of the place in the before and after, so I thought it might be amusing to showcase how far we’ve come. Before We Moved In     About Halfway There   The Soft Open ..read more

We constantly get e-mailed to request our backing of a Kickstarter game.  Without fail, 100% of the time, we turn them all down.  It’s not personal, there’s just no economic reason as a business to back a Kickstarter game.  Let’s go through the reasons why: Sunk Capital It can take anywhere from 6 months (fast!) to a year (on average) or more (potentially never!) for a game to arrive. Minimum Order Quantities         ..read more

It’s been a bit since we closed the business. I’m still in the midst of cleaning / clearing inventory out and lord knows, I have a bunch of boxes up here for things that should be listed on Amazon but we never got around to. Truth be told, a lot of might never go up. I had a lot of information pre-written information here, but I realised everything I said has been said. I just didn’t want to keep the business going. Profitable or not, desire had run out. If anyone ever wants me to post something in detail, they can paypal me a bunch of cash and I’ll do. Otherwise, meh ..read more

One second while we update all our old blog posts to the site. It shouldn’t take too long if you’re looking for that information. Do note that the Starlit Citadel Retail Store is now closed. All our stock can be found on Amazon now ..read more

As you probably realised, we’ve closed the store for general retail purchasing. While we’ll still be selling & shipping a few items online till Jan 31, 2019, that number is going to drop continuously as we move products to Amazon for final sale. We’ll probably stop even that by the middle of this week or so, depending on orders / quantities / etc. Any products that we haven’t sold / been able to ship by Jan 31 will likely be donated to a local charity. We’re also going to be getting rid of all our shelving & other assorted items, so if you know anyone who wants a billion warehouse shel ..read more

Big news! PDB Sales Inc. which includes Starlit Citadel, the Starlit Logistics (our Kickstarter fulfillment brand) and our other online websites is up for sale. After consideration, after over 11 years in this industry, I (Tao) desire to pursue some other projects. As such, rather than just shut down the business entirely, I’d like to see if there is anyone who is willing and able to purchase the business. I’d prefer to sell the entire business (i.e. PDB Sales Inc. corporation) rather than piecemeal, though dependingo n the offer, that might be viable. What is included in the sale: Websites a ..read more

As many of you know, we help publishers ship items within Canada. Last year, we did a total of 45 Kickstarters in Canada, more than we’ve ever done. Here’s the list:   01.04.17 Santorini 01.19.17 BrilliAnts 01.24.17 Ghostel 01.28.17 Siege of Dragonspear(video Game) 02.2.17 Vampire Hunter D(Comic) 02.9.17 Battleborn Legacy 02.15.17 Dresden Files Card Game 02.16.17 Rare is Everything(Book) 03.02.17 Flying Pig Redux 03.02.17 Unfair 03.09.17 DVP -Shadows 03.14.17 Rare is Blah Redux 03.15.17 GameFolio 03.17.17 Too Many Bones 03.20.17 Gnomi 03.24.17 Betabotz 04.04.17 Pirate Nation 04.7.17 Dicen ..read more