How to promote a small business online on a small budget?
AdLaunch
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3y ago
Promoting a small business doesn’t have to be expensive. Thanks to the digital age, there are plenty of ways you can market your products or services affordably and even for free. If you are a small business owner or looking to become one, this is an article for you. Here are seven effective ways to advertise and promote a small business online on a small budget. 1. Set up a Google My Business account  Google My Business is a free tool provided by Google that lets you manage how people see your business on Google search and maps. Creating a Google My Business profile will make your busi ..read more
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Tips for small business owners during coronavirus
AdLaunch
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3y ago
The coronavirus finally hit the whole world, shaking it thoroughly in many ways. Economically, small businesses are now experiencing the consequences of the pandemic at the forefront. We wrote down some tips for all of you, feeling anxiety about the future of your companies. The idea of our company AdLaunch originally sprung from the needs of small business owners. We witnessed how many of them were struggling with the continuous demand for content creation, especially video content. Video production costs were too high, and the lack of time and skills made it impossible for them to create v ..read more
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Video marketing trends 2020
AdLaunch
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3y ago
As we live in a time when technology is rapidly evolving, consumer behavior is constantly changing, and trends come and go, it can be difficult to keep up. Before you step into the new decade, take a look at video marketing trends to keep in mind and take into account in 2020. Video domination continues Video is now the primary type of content. Think about it: Youtube has over 2 billion users and a billion hours of video is viewed on the platform every day. People watch videos more than ever before and there are multiple reasons why. Videos can be entertaining, inspiring, engaging and educat ..read more
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6 Inspirational video marketing ideas for cafés and coffee shops
AdLaunch
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3y ago
Using video marketing is an effective way to raise awareness among your future customers. We gathered six successful examples of different approaches to video content styles for you to study and get inspired by! Promo video The Association Coffee Shop in London has a soft and clean promotional video. In typical promo fashion, it showcases the coffee shop in its entity. A great way to use promotional video is to highlight certain features of your shop like special roasts of unique atmosphere. Promo video works perfectly as a video ad in social media, too.  Demo / Behind the Scenes video Do ..read more
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AdLaunch vs. iMovie: Behind the scenes of my video experiment
AdLaunch
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3y ago
How is AdLaunch different from iMovie? This is a question I get asked a lot. Mostly, the question comes from people who’ve never even used iMovie, but it’s still a valid question to ask and answer. After getting this question for something like the tenth time, I realized that I needed to more clearly communicate this difference with our customers, investors, and well, anyone that hears about AdLaunch. But to do that, I needed to dive deeply into the world of iMovie.  So, I designed an experiment – Mission iMovie. I   tasked myself with making a nice-looking business video using the ..read more
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Why your video needs a compelling CTA
AdLaunch
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3y ago
Video marketing is on the rise, and it’s a great way for your small business to flourish online: find new customers, strengthen relationships with current customers, and build a strong visual brand. But for your video efforts to be successful, you absolutely have to connect them to your business goals. It’s great that potential customers find and watch your videos online. That’s the first step. The second step is getting them to do something. Go visit your web store… subscribe to your newsletter…. book a free consultation… You want them to take action! So, how do you do this? Simple. You use ..read more
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5 Easy tips on improving Facebook posts
AdLaunch
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3y ago
How to create efficient Facebook video ads and stand out from the competition? We have listed a few tips on how to improve the efficiency, visibility and ROI of your video marketing content. When thinking about video marketing, the question we should ask ourselves is not “should I?” but instead “When should I?”. Facebook video ads are there to stay and now it will all come down to who does it the best. Go back 5, 7, 10 years and creating video ads for business purposes was not only expensive but hard to execute in a professional matter. Times they have changed since and today anyone can creat ..read more
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How to create a video course for your business
AdLaunch
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3y ago
Video courses have become an essential part of content marketing. Businesses are using video courses to give extra value to their customers and highlights you as an authority in the field.  Oh, and don’t forget the bonus: if you require people to sign up with their email address, then your video course also generates leads. I’m a big fan of video courses. I sign up for new courses all the time. It’s a great way to learn new skills. I’ve tried different course formats. But, by far, the best is the video course. Why? Because it’s easier and more fun to watch a video than to read a long emai ..read more
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What are best online video marketing channels?
AdLaunch
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3y ago
There are a lot of online video marketing channels and there are likely to be many more in the future as video is gaining popularity as an online content type. So where to focus? Most all the big social media networks are good channels for video marketing, including: YouTube, Google Ads for Video, Facebook, Twitter, Pinterest, Instagram, Tumblr, Snapchat… …as well as other live-streaming video tools like Blab and Periscope. For you, the best video marketing channels are those where your customers are spending time now and where they are likely to come across your videos. What channels ..read more
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Easy steps to create an effective online business video
AdLaunch
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3y ago
A nice-looking promo video can be a valuable way to grab your customers’ attention online. It’s more fun and easier to communicate through a visual video than a regular blog post. We believe in the power of video marketing — that’s why we created AdLaunch. Our team has put together a comprehensive checklist to follow every time you make a video for your business. Phase 1: Planning your video I know you’re excited to get started, but first you need a plan. This helps ensure your video is support your business goals and is created intentionally for a specific viewer. What are your business g ..read more
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