If there’s one thing all marketers can agree on, it’s that content is king. While blogging has been an industry staple, more and more marketers are turning to video. Video is more accessible than ever and it is an excellent tool for storytelling and engaging with your audience. Therefore, it’s only natural that you’ll want a solid marketing strategy for your business. With statistics showing that 87% of video marketers say that video increased traffic to their website and 80% claim that video has directly increased sales, you probably want to start with video marketing as well. Here’s how. Def ..read more

With over half of marketers viewing video as a key part of their marketing strategy and one that drives a strong return on investment, it’s no wonder why we’re always pushing our clients to do more videos. We understand that’s easier said than done, with many teams being more equipped to write an article than they are to produce a video. There are a lot of moving pieces that go into making a good video. From the raw footage to graphics, background music, and post-editing pieces like thumbnails, it’s easy to get overwhelmed. That’s where file and folder organization comes in. If these component ..read more

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience, improve brand awareness, and boost leads and sales. In fact, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website. Some other benefits of video marketing include: It’s good for SEO. If your content is compelling enough to att ..read more

Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our message in a compelling way while bringing the audience closer and nurturing branding, trust, and appeal— not bad for a single piece of content! However, as great as video marketing can be, it doesn’t mean that just any video will do. The thing with video – and doubly so for product videos – is that for i ..read more

Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage likes and comments. Are you looking to improve visuals for your business? Take advantage of these mobile apps, and let me know how these work for you! 1) Advanced video edits and filters – VSCO Make your videos more visually appealing with your brand’s own perspective. VSCO offers a ..read more

Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays. But if it’s to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot – which can be a challenge! Thanks to its versatility and creative potential, the good news is that video content provides you a great avenue to do just that. It’s why skilled video production companies are in such high demand as of late. However, even after you decide to use video content, the question of what type of video would ..read more

It’s 7:30 in the morning. I’m scrolling through my phone, waiting for my eyes to focus and my brain to turn on. I come across an intriguing video from one of my favourite brands. But it doesn’t have captions—I’ll have to turn the sound on. The problem is, turning the sound on would likely wake my partner sleeping next to me. I want to watch the video but I can’t. So, I scroll by and take in all the other content the internet has to offer. Just like that, my favourite brand lost out on a viewer, possibly a conversion, and maybe even a sale. All because they didn’t add captions. There’s a lot of ..read more

Certain inflections and distinct vocal traits can make a person’s voice recognisable in an instant. Large corporations have often employed celebrities to voiceover their products or services in order to capture the viewer’s attention and thus maximising the reach of their marketing campaign; Hugh Dennis’ promotion of the latest washing machine deals in the Curry’s adverts springs to mind. However, a top tier A-list star can easily absorb the entirety of your project’s budget and you can’t guarantee everyone will associate positively with the celebrity, so unless you picture a certain face for ..read more

If there’s one thing all marketers can agree on, it’s that content is king. While blogging has been an industry staple, more and more marketers are turning to video. Video is more accessible than ever and it is an excellent tool for storytelling and engaging with your audience. Therefore, it’s only natural that you’ll want a solid marketing strategy for your business. With statistics showing that 87% of video marketers say that video increased traffic to their website and 80% claim that video has directly increased sales, you probably want to start with video marketing as well. Here’s how. Def ..read more

With over half of marketers viewing video as a key part of their marketing strategy and one that drives a strong return on investment, it’s no wonder why we’re always pushing our clients to do more videos. We understand that’s easier said than done, with many teams being more equipped to write an article than they are to produce a video. There are a lot of moving pieces that go into making a good video. From the raw footage to graphics, background music, and post-editing pieces like thumbnails, it’s easy to get overwhelmed. That’s where file and folder organization comes in. If these component ..read more