Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats for e-commerce advertisers with their recent launch of TikTok Shopping Ads. Shopping Ads is powered by 3 formats – Video Shopping Ads, Catalog Listing Ads, LIVE Shopping Ads – and to help brands and marketers connect with their communities and meet with shoppers in the in ..read more

As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets. As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the platform is also beginning to build its own advertising platform for brands. However, despite its unprecedented growth, TikTok advertising remains a mystery for some brands. This TikTok ads guide will help brands learn how to advertise on the platform and the steps for gett ..read more

There’s no doubt about it. TikTok has taken the world by storm. As one of the world’s fastest-growing apps to reach one billion users, TikTok is now becoming one of the notable social media platforms that brands can advertise on. Due to its unprecedented popularity, brands that have been early adopters on the platform have had tremendous opportunities to establish a presence on TikTok and make their mark. While other brands have been tiptoeing on the app for a while, it cannot be denied that its 18% average engagement rate with micro-influencer content shows that there’s no reason why brands s ..read more

At this point, brands have already realized that the power of TikTok could not be underestimated. Over the past few years, TikTok has made a profound impact in the modern world. As a result, brands all over the globe are trying to get on board the bandwagon and use the platform for TikTok advertising. Brands all around the globe have already been making waves to find new and unique waves to show their creative side, show off new collections, and provide more transparency into their organization with their TikTok videos. Why Use TikTok Ads? Gen Z has mainly favored TikTok, but lately, a more ex ..read more

The power of TikTok should no longer be underestimated. At this point, brands should know that TikTok is here to stay. As TikTok hit a monumental 1 billion active users last year, it’s already an indication that short-form video content is not going away anytime soon. TikTok is poised to surpass Facebook and Instagram in 2022. With its profound impact on music and pop culture for Gen Z, any business-savvy brand would know that capitalizing on TikTok’s popularity this 2022 could be an excellent marketing opportunity. As such, brands need to be up to date with the latest TikTok strategies for 20 ..read more

Unless you’ve been living under a rock, you may have heard about TikTok by now. TikTok is a popular video-sharing app that offers a whole new level of connection with your target audience. Today everyone from influencers to celebrities and household brands is flocking TikTok. Entrepreneur noted that TikTok is the social media platform that offers the most long-term potential. There are many active users that create and consume content in a way that feels more personal. So, is TikTok for brands? The short answer is YES. However, it’s definitely not the right fit for EVERY business but NOT for t ..read more

It’s 2022, and if brands have not yet been on board the TikTok bandwagon, well, it’s about time that they should. TikTok’s popularity has exploded over the past few years. With 800 million users speaking 39 languages across 150 markets, the platform looks like it’s definitely here to stay for good. In fact, 90% of TikTok users access the platform every day. So this year, it’s about time that brands accept the truth – TikTok trends are, in fact, more than just a trend. Here are 2022 TikTok trends that brands need to watch out for: TREND 1: More brands and influencers will join TikTok this 2022 ..read more

The rise of popular video-sharing sites like TikTok is steadily growing, and Instagram wants to beat TikTok at their own game. Nonetheless, brands are starting to jump on the bandwagon as Reels is shaping up to be one of the crucial aspects of digital marketing for 2022. Consumer expectations will constantly evolve, and brands know that they need to move along with it. Since the one billion active users on Instagram are already embracing Reels, it’s high time that brands should also do the same. This article will help brands take a closer look at Instagram Reels. It will also give you several ..read more

The past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online eCommerce holiday shopping meant that brands needed to pivot quickly to reach consumers where they shop. The way consumers engage with brands has irrevocably changed over the past year, and as they gear up for this year’s holidays, their strategies need to adapt too. As a result, the role of social media in the holiday shopping journey has also changed. eMarketer forecasts that the number of US social commerce buyers will grow 12 ..read more

The holiday season is here and for any brand relying on eCommerce for their holiday sales, it’s about time to get the holiday campaign underway. For some retailers and big players, the holiday promotions are already getting started. In-store shoppers will probably see some holiday decorations in their favorite stores. While leading eCommerce retailers and big brands are already giving several sneak peeks of their holiday deals. The eCommerce landscape is more competitive than ever since the market is expected to be bigger than ever. The forecast from Adobe’s Digital Economy Index showed that ..read more