You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos. And the numbers don’t stop there! 90% of internet buyers say videos help in their purchase decision; people spend a third of their online time watching videos. In other words, there are no more reasons to underestimate the power a video has in a Digital Marketing strategy ..read more

As we know, the Covid-19 pandemic imposed sudden changes in millions of people’s lives, which impacted the consumption of web content.  Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Content is essential to drive traffic, engage, and generate the conversions you need. Recently, this type of media has been even more important, whether in learning or entertainment. Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunit ..read more

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos.  As the name already suggests, it uses audiovisual content to promote a product or service. Within a competitive environment, it can be one more way to differentiate your business from those who compete for the consumer’s attention. The most significant benefit of this strategy, however, is the versatility it offers companies. After all, countless examples are showing the application of this format in a B2B strategy ..read more

Delivering the right elements can greatly enrich your content, especially when you are dealing with video marketing. Never forget that you are in constant competition for your audience’s attention, so you must be creative in delivering value. Using video in email marketing can be highly beneficial in that sense. Videos can morph into anything you and your brand need. They can become promotional showcases of your products, corporate videos that solidify your company mission, useful tutorials, insightful interviews, and many others. Such variety can supercharge your email mar ..read more

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos. And the numbers don’t stop there! 90% of internet buyers say videos help in their purchase decision; people spend a third of their online time watching videos. In other words, there are no more reasons to underestimate the power a video has in a Digital Marketing strategy ..read more

As we know, the Covid-19 pandemic imposed sudden changes in millions of people’s lives, which impacted the consumption of web content.  Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Content is essential to drive traffic, engage, and generate the conversions you need. Recently, this type of media has been even more important, whether in learning or entertainment. Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunit ..read more

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos.  As the name already suggests, it uses audiovisual content to promote a product or service. Within a competitive environment, it can be one more way to differentiate your business from those who compete for the consumer’s attention. The most significant benefit of this strategy, however, is the versatility it offers companies. After all, countless examples are showing the application of this format in a B2B strategy ..read more

You probably already know the benefits of using video marketing to reach your audience with your brand. However, have you ever thought of using your creative thinking skills to work with interactive video marketing? The traditional linear video has dominated this medium for a long time, ever since the early cinema projections at the turn of the century. With all the technology we have available nowadays, it is easier to offer an interactive experience to viewers by essentially allowing them to choose their path. There are several ways you can add interactive elements t ..read more

Do you know the importance of a video marketing strategy? Video content is becoming increasingly popular in Digital Marketing strategies and it’s no coincidence. Videos are capable of attracting and retaining the audience’s attention, which is fundamental to delivering the brand’s message. Besides, they enable more complex conversations, being an excellent resource for the persona’s nurturing phase. The audience, in turn, doesn’t hide its predilection. A study by Wyzowl shows that 66% of consumers would rather consume videos than other types of content. So developing a video marketin ..read more

All markets can benefit from the right content strategy in the digital environment. Through that, you can reach the right target audience for your business and achieve your goals. That is why you must learn how to work with an effective real estate video marketing strategy. Video is an immensely popular format online. Did you know that real estate listings that contain videos get over 400% more inquiries? The research also shows that 44% of homebuyers begin their search for a residence online, which shows us how important a digital strategy is. Using onl ..read more