The Problem with Waiting to Invest In an Explainer Video
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by Jess Brown
4y ago
There are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.”  Or  “It’s going to consume too much time and our team just isn’t equipped to handle the project.” And though these are practical objections, they don’t have to hold you back from getting started.  Yes, there are many details that go into creating video, but you don’t have to weave through all the complexity by yourself – that’s where a team of specialists comes in. With outside help, it’s easy to get started and begin... The post The Probl ..read more
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Why an Extra 30 Seconds Could Kill Your Explainer Video Investment
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by Jess Brown
4y ago
When it comes to your story, short and concise is best. We know this based on the 900 + videos we’ve created for our clients over the past 9 years. But from time to time, we have clients who push back on this approach because they want to highlight all of the complexities of their product within one video. They then take control of the script and turn it into a long list of features. Frankly, that makes for really boring content. Early in the buyer journey, your customers aren’t interested in all of your complex features – they simply... The post Why an Extra 30 Seconds Could Kill Your Explain ..read more
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How SaaS Companies Can Use Video to Differentiate and Win More Customers
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by Jess Brown
4y ago
As a SaaS company, you need to differentiate your product from the competition. With so many solutions out there making similar claims, selling based on features is not enough anymore.  You need a well-developed message that effectively describes your unique value proposition in the marketplace. This message also needs to be able to grab a customer’s attention quickly since they’re pretty much guaranteed to be researching multiple companies at the same time. To accomplish this, you need to use video at key stages of the buyer journey which motivates buyers to move further down your funnel. Thi ..read more
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Why We Don’t Do Whiteboard Videos and You Shouldn’t Either
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by Jess Brown
4y ago
Having been in the business of explainer videos for over 9 years, we’ve experienced the evolution of the industry and have seen many animation styles come and go. One type of video you may have come across over the years is the whiteboard video. They became popular in 2007 when UPS did a series of commercials using this style.   But since then, they have been overused and are outdated in many respects.  They are still useful for making a long talk more visually compelling or if you need a cheap way to produce a collection of support videos, but... The post Why We Don’t Do Whiteboard Videos and ..read more
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How to Implement Your Marketing & Sales Video
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by Jess Brown
4y ago
Congratulations! You made the wise choice to invest in video for your company. As we’ve said before, there’s no better selling tool than video. But many people get their video and then don’t take the time to implement it properly, which means they’re not using it to its full potential. They want to use it and know they have to, but they’re unclear how to go about doing so. Don’t be that person! Just because you have your video doesn’t mean the job is done. There are some necessary steps you need to take to make sure the video is... The post How to Implement Your Marketing & Sales Video app ..read more
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The Benefits of Working with A Video Partner for Your Agency
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by Jess Brown
4y ago
As a creative agency, you’re already aware of how important and powerful video is within your client’s marketing mix. You’ve likely also noticed that businesses are investing in explainer videos to increase understanding around their products and to drive more leads. The problem is your agency doesn’t specialize in video and it just doesn’t make sense financially or operationally to develop this capability internally. If this sounds like your agency, you’re not alone. You’re great at what you do for your clients, but video just isn’t in your wheelhouse. That doesn’t mean you can’t bring the va ..read more
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When Is The Right Time for an Explainer Video?
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by Jess Brown
4y ago
You might be curious about explainer videos or you may have seen your competitors use them. You might wonder: “Are we ready for it?” “When is the best time to invest in an explainer video?” But the real question you should be asking is “Does every member of our team, across all departments, in-house and out, have a crystal clear understanding of what our business does?” Most would hesitate to give a 100% yes to this question because, with so many moving parts in a business, it’s hard to tie together the internal voice of your brand. And when this... The post When Is The Right Time for an Expla ..read more
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How to Pitch the Value of Explainer Videos to Your Leadership Team
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by Randi Wright
4y ago
As a marketer, you’re always figuring out how to tell your company’s story in a way that drives more revenue. You’re responsible for finding the right medium and channels to market through so that your leadership has confidence in where their money is spent.  With attention spans getting shorter and an audience that has come to expect visual storytelling, video should be top of mind for your marketing efforts. Explainer videos are one type of video marketing that is especially effective at educating and motivating prospective customers to take action at the top of your sales funnel.  Though th ..read more
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Protected: 7 of the Best Promotional Product Videos Ever
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by Randi Wright
4y ago
There is no excerpt because this is a protected post. The post Protected: 7 of the Best Promotional Product Videos Ever appeared first on Explainify - Explainer Videos for Business ..read more
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Corporate Business Video Production and Video Script Writing
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by Randi Wright
5y ago
Videos present a uniquely effective way to deliver your message. Whether your company is a tiny startup or a multinational corporation, video is a great way to communicate with your target demographic and potential business partners. Working with corporate video production experts can help you with creating visually striking, informative videos that showcase your brand.   Your Goals for Your Video Production Script Corporations use videos for a variety of purposes – internal presentations, workplace training, business pitches, recruitment, advertisement and more. Whether you intend for your vi ..read more
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