How Disney’s Empire of Media Properties Drove Incredible Views and Engagement for ‘Incredibles 2’
Tubular Labs » Video Marketing
by Carla Marshall
2y ago
The week ending 15th June 2018 saw 9 major movies released across the US, the biggest being ‘Incredibles 2’, ‘Tag’, and ‘Superfly’, which opened in the largest numbers of theatres. All have been heavily promoted on and offline but using exclusive Tubular data, we can give the industry an insight into how the official movie trailers performed across Facebook and YouTube, for both total views and view metrics within the first 30 days after upload. These are the views from the official trailers released by Disney/Pixar (Incredibles 2), Warner Brothers (Tag), and Sony Pictures (Superfly): While ..read more
Visit website
How Top SVODs Are Going Beyond Trailers to Fuel Subscriber Growth
Tubular Labs » Video Marketing
by Bree Brouwer
3y ago
Major SVODs like Netflix, Hulu, HBO, Disney+, and Amazon Prime are turning to social video more than ever before as a key marketing channel and way to reach new subscribers.  But this poses a problem: what is each streaming service’s share of voice among all their competitors, and why does it matter? Share of voice on social video platforms not only helps SVOD marketing teams make more informed decisions, but also helps them build the case for doing promotional marketing beyond paid campaigns and trailers. But they can’t do this without first knowing their share.  In a recent report ..read more
Visit website
How Brands Recognize Father’s Day Around The Globe
Tubular Labs » Video Marketing
by Lauren Orsini
3y ago
This year on June 16, millions of families will gather together to celebrate Father’s Day. It’s an emotional time for many as we recognize the impact of dads on our lives. That date, the third Sunday in June, is the most popular time globally for Father’s Day to take place, adopted by nearly 100 countries from the United States to Greece, from Peru to Vietnam. But not all of the more than 200 countries that celebrate the holiday share the same date, or the same traditions. Just like with Mother’s Day, brands also take this holiday as an opportunity to share heartstring-tugging social content t ..read more
Visit website
How Brands and Publishers Saddle Up For the Kentucky Derby
Tubular Labs » Video Marketing
by Lauren Orsini
3y ago
The Kentucky Derby may be a horse race that lasts only a couple of minutes, but the hype around it can last for weeks. As spectators carefully consider their bets, mix refreshing mint juleps, or choose the perfect Derby hat, there’s plenty of excitement to spare. It’s no surprise that brands and media publishers are getting in on the fun as well. The Derby is an annual event that millions of Americans enjoy following, perfect for some positive publicity. Here are some of the brands and publishers celebrating the Kentucky Derby most visibly. Related Read: 5 Brands and Publishers Capitalizing o ..read more
Visit website
5 Brands and Publishers Capitalizing on the Game of Thrones Finale Frenzy
Tubular Labs » Video Marketing
by Bree Brouwer
3y ago
The Game of Thrones finale is finally here, and the hype is real. While fans have been deliberating theories surrounding the show’s eighth and final season, brands and publishers decided they wanted in on the anticipation by releasing their own Game of Thrones-themed content. The move is a smart one. Tentpole events, such as the series finale of a long-beloved TV show, are perfect opportunities for brands and publishers to spread their messages and reach more eyeballs, all while riding the wave of the event’s popularity. When we dug into Game of Thrones videos (aka GoT) uploaded since January ..read more
Visit website
What Brands Can Learn from Barbie’s Social Video Success
Tubular Labs » Video Marketing
by Linda Freund
3y ago
Over the last few years, Barbie videos have allowed the iconic toy brand to pull a total Benjamin Button-style transformation, manifesting a more youthful and empowered version of itself in the social-video ecosystem. For example, the Barbie brand celebrated its 60th birthday this year, but when it comes to the doll’s online video persona, 60 is the new 4.9 billion! That’s the total number of video views Barbie has hooked to date across her official global social video channels. In our 2018 Tubular Awards, Barbie manufacturer Mattel landed at #5 across the most-watched brands on video platform ..read more
Visit website
How KonMari Content is Sparking Joy on Social Video
Tubular Labs » Video Marketing
by Carla Marshall
3y ago
Although Tidying Up with Marie Kondo only made its debut on Netflix on January 1 of this year, the star of the show and her best-selling book on which the series is based have been household names since 2014. For those outside the loop, Marie Kondo is a Japanese consultant whose “KonMari” method of organizing a home has taken the world by storm. And you know what that means: we wanted to see how KonMari content has performed online and can confirm the following: In the past 90 days, Marie Kondo content has generated 69.3M views on Facebook. 40.8M of those Facebook views are for media publishe ..read more
Visit website
With Millions of Views, RuPaul’s Drag Race Is the Queen of Social Video
Tubular Labs » Video Marketing
by Carla Marshall
3y ago
Straight off the back of All Stars season 4, the much-awaited season 11 of RuPaul’s Drag Race starts on VH1 in the U.S. on February 28. While the season 10 finale of Drag Race was watched by a record-breaking 527K viewers, Drag Race content on social video is pulling in millions of views. In fact, in the last 12 months, official content around the precedent-setting reality show and its contestants has generated 151.1M views on YouTube and 47.5M views on Facebook. After years under the mainstream radar, the show’s fierce fanbase has pushed Drag Race to the forefront of pop culture. Lead judge R ..read more
Visit website
How Brands Can Create Killer Social Video For CES
Tubular Labs » Video Marketing
by Bree Brouwer
3y ago
Last week, Las Vegas was flooded with tech aficionados from around the world for CES 2019. The massive trade show, which highlights consumer electronics products and announcements from leading global brands, is a tentpole event for the tech community and therefore generates thousands of CES videos per year. But which of these made it to the top? And how can brands leverage this hype around CES when planning their video strategies for next year’s event? When we looked at the top-performing videos from both CES 2018 and last week’s event, we found a few key factors which seemed to drive their su ..read more
Visit website
These Broadcasters Pulled in the Most Golden Globes Video Views
Tubular Labs » Video Marketing
by Carla Marshall
3y ago
The annual Golden Globe awards are a landmark event on the entertainment calendar, and while the television audience was slightly down on previous years with 18.6M tuning into NBC, 17M views were generated on YouTube alone from viewers tuning in to watch clips from the event. We took a look at how the awards performed online for uploads from media and entertainment publishers. Videos uploaded to the main social video platforms between the 6th and the 9th of January 2019 were measured by V3 (average views after three days of publishing) to ascertain which digital-first and legacy broadcaster pu ..read more
Visit website

Follow Tubular Labs » Video Marketing on FeedSpot

Continue with Google
Continue with Apple
OR