In the dynamic landscape of product development, understanding the value of various attributes is paramount. Whether you’re launching a new product, enhancing an existing one, or refining production methods, understanding the intricacies of product and service attributes can unlock pathways to success. In this blog post, we’ll explore the essentials of product development, delve into the intricacies of product attributes, and uncover the power of conjoint analysis in optimizing offerings.  At its core, product development encompasses the creation of new products, the improvement of existi ..read more

In the dynamic life sciences industry, staying ahead means having smart strategies in place. Market research is the secret ingredient that fuels successful go-to-market (GTM) plans. It helps you understand your audience, outshine competitors, and make informed decisions. In this blog, we explore how market research supercharges different parts of your GTM strategy for success in the life sciences industry.  Understanding the Importance of Market Research  At the heart of every effective GTM strategy lies a deep understanding of the market landscape. Market research serves as the comp ..read more

Crafting a successful go-to-market (GTM) strategy in the life sciences industry requires strategic planning and meticulous execution. It’s more than just bringing a product to market—it’s about aligning your offering with market needs, targeting the right audience, and positioning your brand for success. In this blog, we explore the essential steps and strategies necessary to build a winning GTM approach, tailored specifically to the unique demands of the life sciences market.  Understanding the Core Components of GTM Strategy:  Launching a product in the life sciences industry invol ..read more

BioInformatics’ most recent report, 2024 Digital Marketing & Advertising in the Life Sciences, shared the results of our comprehensive exploration into the nuances of digital channel utilization within the life sciences community.   The study aimed to delve into the usage and preferences of digital channels, assess the impact of social and science-related media on scientists’ perceptions, and identify effective strategies for suppliers to engage with life science researchers.   In this blog, we give you insights into 3 key takeaways from the report.  Leverage Digi ..read more

It’s no secret that the life science industry presents a unique set of challenges for event planners, marketers, and commercial teams aiming to create memorable experiences that provide attendees with valuable learning and networking opportunities. In our recent report, 2024 Trends in Conferences and Exhibit Strategies in the Life Sciences, we uncover findings from research to help exhibitors and conference organizers better understand attendee preferences. In this blog, we’ll dig into key findings from the report.   Study Overview & Objectives  Our study set out to explore ..read more

Primary market research is a set of techniques used to gather, analyze, and interpret information about a market to support informed decision-making. This could include details about potential customers, competitors, products, or the overall industry, and can be conducted via surveys, in-depth interviews, focus groups, ethnographic observations, and more. These various techniques can be broken up into quantitative and qualitative methodologies. Both quantitative and qualitative methods can be very powerful, but there are certainly cases where one provides more value, or is more appropriate, th ..read more

New technologies make possible advancements in life science research, the development of drugs and therapeutics, and molecular diagnostics. They are critical to the study of genes, cells, and proteins and ultimately a deeper understanding of biological systems and disease mechanisms. The Life Science Industry Awards (LSIAs) acknowledge innovative products introduced within the last year that contribute to the progress of science. The LSIAs are selected by BioInformatics Inc. which draws upon its network of scientific experts and lab personnel to choose the winners. This year’s LSIA winners rep ..read more

ARLINGTON, Va., Dec. 8, 2021 /PRNewswire/ — BioInformatics Inc., part of Science and Medicine Group, the leading research and advisory firm serving the life science tools market, today announced that nine companies have been selected for a Life Science Industry Award for launching one of the most innovative new products in 2021. Since 2002, the Life Science Industry Awards have recognized manufacturers of the “tools of science” that help advance biological research and drug discovery. Traditionally, the Life Science Industry Awards have been a bi-annual event where thousands of ..read more

This month marked the anniversary of the World Health Organization’s declaration of the SARS-CoV-2 outbreak as a pandemic. Virtually all aspects of normal life and business were quickly disrupted by the novel and deadly coronavirus as it spread across the world. But researchers and the analytical instrumentation companies that supply them rose to the occasion. Among the greatest challenges faced by epidemiologists and governments of all levels was accurately gauging the prevalence of COVID-19 to track the transmission of the disease within communities. This was information vital to the strateg ..read more

It’s an oft-told story that the fortune of Swedish chemist and businessman Alfred Nobel was founded on patented explosives, including dynamite. While his products were used beneficially in mining and construction applications, their wartime use in munitions gave him concern that he would be remembered solely as a ‘merchant of death’. Consequently, Nobel set aside the vast majority of his fortune to establish the prizes that bear his name, awarded to those who have had the greatest benefit on mankind in various fields of endeavor, including the Peace Prize and the Chemistry Prize. This year’s C ..read more