Nielsen Norman Group
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We are a UX research and consulting firm trusted by leading organizations worldwide to provide reliable guidance on user experience. We share our research findings to help designers and teams improve user experiences.
Nielsen Norman Group
1w ago
Designers may think AI features are now familiar to our users, but recent research suggests that adoption is still lower than we might think ..read more
Nielsen Norman Group
1w ago
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates ..read more
Nielsen Norman Group
2w ago
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption ..read more
Nielsen Norman Group
2w ago
Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls ..read more
Nielsen Norman Group
2w ago
Nielsen Norman Group is hiring part-time UX research assistants. The deadline to apply is March 14, 2025 ..read more
Nielsen Norman Group
2w ago
Businesses must shift their focus from a narrow, product-level view of UX to a holistic one that spans a customer's lifelong experience ..read more
Nielsen Norman Group
2w ago
Experience in the context of a UX-research platform shows that AI can be integrated well in focused tasks but isn’t capable of independent complex analysis ..read more
Nielsen Norman Group
3w ago
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025 ..read more
Nielsen Norman Group
3w ago
We’re looking for a talented senior software backend developer to join our small team of developers (including some full-time employees and some external contractors). Applications due Feb 28, 2025 ..read more
Nielsen Norman Group
3w ago
AI will force the transformation of service design by introducing new actors, shifting user dynamics, and redefining success metrics ..read more