Summary: Answer two questions to decide how to handle technical terminology in your writing: (1) How many readers will know this term? (2) How important is the term in your context? Unfamiliar words can cause confusion and misunderstandings for users. To write clear, easy-to-understand digital content , we must avoid jargon. Definition: Jargon is the specialized language used by a particular profession or group, which is unfamiliar or meaningless to outsiders Jargon Is Relative There’s a big obstacle to dealing with technical or professional jargon — jargon is relative. In other words, w ..read more

Summary: Unsure where to start? Use this collection of links to our articles and videos about UX visioning and strategy. Here’s a list of NN/g’s most useful articles and videos about UX visioning and strategy. The resources below are grouped into the following sections. Within each section, the resources are in recommended reading order. UX Strategy: Overview A UX strategy is a plan of actions designed to reach an improved future state of the organization’s user experience over an established period of time. There are 3 primary components that make up a UX strategy: Read Full Article ..read more

Summary: In healthcare, the employment of digital interactions and digital tools has been haphazard, creating fragmented experiences for consumers. Healthcare has been offered predominantly via traditional, face-to-face interactions between patients and providers. With the advent of the internet, basic communication and scheduling became available via provider websites, with some providers adopting relatively sophisticated web-based portals to facilitate additional interactions with patients. However, healthcare was still a service firmly grounded in traditional, in-person interactions ..read more

Summary: Visually pleasing designs use consistent type styles and spacing, create a visual hierarchy, and utilize an underlying grid structure. In a previous article we broke down why three designs look good. In this article we will analyze three additional user-interface designs and discuss the visual-design principles that make them attractive. Afterall, how something looks affects the perception of how well it functions. Example 1: Comfortable Editing Experience Our first example is from Dovetail , a data-analysis platform. This design used a grid, a type system, and consistent iconog ..read more

Summary: On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment. Livestream ecommerce is a form of ecommerce where store sales representatives and influencers sell products and services via online video streaming. The hosts can show products in a lively way and answer the audience’s real-time questions . This form of ecommerce has gained great popularity in China. According to PR Newswire, during the annual Single-Day Global Shopping Festival (November 11th, the biggest shopping day for Chine ..read more

Summary: Response biases make it difficult to create good surveys. Follow these tips to counteract 10 of the major survey response biases and improve your survey data. How recently have you been invited to take some kind of survey? It likely hasn’t been more than a couple of days. Our research shows that surveys are among the most commonly used research methods by UX practitioners. Surveys have their place among the various quantitative UX- research methods , but it is more challenging to create a good survey than many professionals think. It is very easy to write a bad survey that gathe ..read more

Summary: Create mood boards to collect visual inspiration, communicate brand identity, and decide on the product's visual direction. A mood board is a collage of images, video frames, patterns, or text that convey a certain feeling at a glance. Mood boards are widely used in various applications of visual art including branding , graphics, fashion, cinema, industrial and interior design. Sometimes, they are even used in nonvisual fields (e.g., music, fragrance design) to capture moods and feelings. Why Use Mood Boards for UX or UI Design In UX design, mood boards are used to visually sho ..read more

Summary: Leave your office and go where the users are. Learn about common pitfalls and how to avoid them from our experience. User research in the field is an effective way to learn about users and their context. It typically takes place where users live, play, or work. The following lessons learned from our own studies can help you avoid common problems. Whether you are doing qualitative usability testing or user interviews with participants who are employees of a corporation or you are conducting direct observation in someone’s home, here are some universal tips and tricks that ca ..read more

Summary: Don’t let a sparse resume hinder your first UX-job search. Avoid filler and stand out through academics, job-relevant extracurriculars, or internships. The resume is a professional document frequently neglected by many experienced UX professionals. But the resume becomes a daunting obstacle for unprepared UX students and graduates. There’s just so much space to fill on the page! This blank-space problem can tempt students to use unhelpful space-filling strategies that are a red flag to any observant UX hiring manager. Overcome this challenge and increase your odds of securing th ..read more

Summary: Product managers share common goals, strengths, activities, and skill sets. Awareness of these commonalities helps designers figure out how to best collaborate with product managers on Agile teams. Product managers (also known as product owners in organizations following the Agile Scrum methodology) are responsible for driving a product strategy that delivers value to the business and users. Ideally, they should understand the importance of user research. Unfortunately, this isn’t always the reality. Product designers hold responsibility for ensuring that products address real u ..read more