What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve... It feels like 2008, as I said in my first post on Threads... Since I'll be talking about it, amongst other ….. The post First Look – Using Threads for Marketing appeared first on Smart Insights ..read more

Two-thirds of 18 to 34-year-olds admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base ..read more

An Instagram post's success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want ..read more

Facebook vs. Instagram: The better platform for your business Beginner marketers consider launching a social media campaign. Experienced marketers launch a social media campaign on Facebook. Smart marketers study all social media platforms and launch successful integrated social media campaigns on ..read more

Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram ..read more

An Instagram post's success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want ….. The post A step by step guide to creating the best Instagram post in 2020 appeared first on Smart Insights ..read more

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to ….. The post How the number of hashtags influences Instagram performance appeared first on Smart Insights ..read more

IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet ….. The post 5 common IGTV marketing mistakes appeared first on Smart Insights ..read more