What is local SEO? Search engine optimization or SEO is the practice of improving your website’s structure and content to become more visible in the search results and grow sales. Local search engine optimization is precisely that, but specifically for local searches. Local optimization typically includes not only standard search results in the form of links to websites but also the local pack that includes a map with a list of businesses. Source: Google It’s important to not just focus on keywords that have your specific location, even though these are important too. Some local searches can ..read more

In this guide, we will help you understand what sustainable eCommerce fulfillment means and which strategies can help you make your e-commerce operations more environmentally friendly.  What Does Sustainable eCommerce Fulfillment Mean? Sustainable eCommerce fulfillment represents a commitment to conducting order fulfillment operations in an environmentally and socially responsible manner. It encompasses various practices aimed at reducing the negative impact of eCommerce on the environment and promoting ethical, fair, and responsible business practices. Eco-Friendly Packaging: Sustainabl ..read more

As of Q4 2024, many verticals such as “hiring”, “hotels & restaurants” or “b2b sales & hospitality” are still seeking WhatsApp use cases at scale, it is just a question of time until those will be clearly defined and vertically served by SaaS companies. The early-adopting ecommerce space has already found its use cases, and those are the ones we will fully equip you with today. In this article, you, as an ecommerce business owner, will learn: how WhatsApp Marketing works and what it looks like in ecommerce comparison and differences between WhatsApp marketing and Email marketing how ..read more

Today, savvy entrepreneurs recognize that welcoming automation with open arms is not only advantageous—but essential to staying competitive. In this article, we invite you to explore the remarkable potential that automation holds for your online store. From streamlining inventory management to optimizing customer support, you’ll learn how to leverage automation to revolutionize your e-commerce enterprise. Coming right up are nine potential automation opportunities you can use today to optimize your store.  Inventory management and planning Kicking us off is inventory management and plann ..read more

What is Shopify POS? Shopify POS is the platform’s point-of-sale product that it has offered since 2013. Shopify quickly recognized that even the most successful ecommerce stores often need offline channels to sell from too. You don’t need a fully-fledged brick-and-mortar store to see the benefits of  Shopify POS. Perhaps you sell your products in person at the local market at weekends or sell merchandise at special events? The Shopify POS app allows you to do that on one platform from one integrated system. You can download the app to any Android or iOS device, enabling business owners ..read more

  Shopify vs GoDaddy: Background GoDaddy started life in 1997, in Phoenix, Az. Founded by entrepreneur Bob Parsons, it’s now a household name with over 21 million customers, over 80 million domain names and more than 6,600 employees worldwide. While GoDaddy has steadily added new strings to its service offerings over the years — beyond simple domain name registrations to hosting, websites, email and so on — it now appears to be ramping up its online store efforts. The company has had an ecommerce service offering since 2015 but its latest offering is more advanced, providing a true out-o ..read more

Shopify vs Volusion: Background Shopify started life in Ottawa in 2006. It was designed as a complete ecommerce solution for aspiring store owners looking for an easy way to build a store out of the box without hiring a team of developers. Released at a time when ecommerce was just taking off, it has grown every year since and, in particular, saw phenomenal growth during the pandemic in 2020 and 2021. Now it’s widely regarded as one of the best ecommerce solutions around — not only for large, high-turnover stores and established brands like Gymshark, Jenny Craig, Red Bull and Kylie Cosmetics ..read more

Triple Whale Triple Whale promises to “transform your data into growth”. It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web. It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data. While it’s not featured on the Shopify app store, Triple Whale was built for the Shopify platform. It has garnered impressive reviews from Shopify merchants, averaging 4.6 stars on G2 and is used by ecommerce stores generatin ..read more

A/B testing (split testing): a way to test two different variables on a web page to see which one performs best. Ecommerce businesses need to test different versions of the calls to action, for instance. and select the one(s) with the best conversion rate(s). Address verification service (AVS): a service used by credit card processors to verify that the billing addresses of customers match the addresses on their credit card statements. Affiliate: when other websites promote your products and earn a commission for sales, they are known as affiliates. They usually have unique, trackable links t ..read more

What is ecommerce fundraising? Ecommerce fundraising is the process by which an online merchant secures the funds required to launch and/or grow an ecommerce business. Like most things, this process has evolved with technology. While traditional brick-and-mortar stores may have relied heavily on a bank loan or secured investors through traditional offline channels, ecommerce stores have more fundraising options available to them. Whether you’re an entrepreneur with a great new idea and looking to startup or you need to take your store to the next phase of development, it takes capital. You ca ..read more