Monday Morning Motivation | Fix/Support
Patient Media - Chiropractic Blog
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2d ago
To say what you mean, and mean what you say, be mindful of these distinctions: Fix – Fixing a spine? Unlikely. If there’s going to be any fixing going on, the patient’s body will be doing it. But that doesn’t stop some from offering “patch” care and “fix” care. These are often code for short-term relief and some type of nonsymptomatic rehabilitative or corrective care. Additionally, fix has an unhelpful mechanical flavor to it, obscuring the whole body, neurological implications of chiropractic. Support – Unless you primarily see pediatric cases with growth plates still intact, chiropractic c ..read more
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Dear Bill | Converting More Patients to Wellness
Patient Media - Chiropractic Blog
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2d ago
Dear Bill, How can I convert more patients to wellness care? Regardless of what I say and do my colleagues seem to have a better conversion rate. Am I missing something? It’s tempting to imagine that if you were able to recreate the circumstances that caused the penny to drop for you, that patients would similarly get the big idea. That’s not necessarily so. Inspiring symptomatic relief patients to embrace wellness care is an honorable goal. Because such care may help… Optimize the spine and nervous system Avoid the return of the original problem Catch new problems before they worsen Bett ..read more
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Monday Morning Motivation | Health/Wellness/Ease
Patient Media - Chiropractic Blog
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1w ago
To say what you mean, and mean what you say, be mindful of these distinctions: Health – Ask patients to define health and you’re likely to hear some version of “feeling good.” Unfortunately, the word has been co-opted by the fitness industry, snack food companies, and all manner of interests whose health claims are questionable at best. Wellness – This too has been hijacked. Well-baby checkups are merely euphemisms for a round of inoculations. And you might find wellness in the name of cannabis dispensaries, day spas, and other trendy businesses. In a chiropractic setting, it’s important to a ..read more
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Monday Morning Motivation | Teach/Educate
Patient Media - Chiropractic Blog
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2w ago
To say what you mean, and mean what you say, be mindful of these distinctions: Teach – As in “to explain, show, or point to.” If you’re talking you’re likely teaching. Which makes most so-called patient education mainly patient teaching. Reports, table talk, lectures, videos, and brochures are different forms of patient teaching. Which have their place, but rarely produce the outcome for which most are hoping. In fact, teaching does far more for the teacher than the intended recipient! Educate – As in “to persuade or induce to feel, believe, or act in a desired way.” It is the persuasion piec ..read more
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Do You Have a Goodbye Procedure?
Patient Media - Chiropractic Blog
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2w ago
Most patients know when it’s their last visit. Do you make it easy for them to tell you of their plans? Or do they imagine your likely displeasure, followed by an awkward attempt to change their mind? You influence whether patients will be forthcoming—or inclined to simply stop showing up. If the latter, your support team will likely exhaust resources tracking them down, leaving scripted pleas on their voice mail in an attempt to obtain a reschedule. This needless drama plays out in countless chiropractic practices that lack a workable “goodbye” procedure. Ironically, these are practices that ..read more
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Monday Morning Motivation | Manipulate/Adjust
Patient Media - Chiropractic Blog
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1M ago
To say what you mean, and mean what you say, be mindful of these distinctions: Manipulate – As in “to treat by hand in a skillful manner.” Unfortunately, a more common usage is “to control or use insidious means to one’s own advantage.” No one wants to be manipulated. When a patient’s issue is seen as orthopedic, manipulation resembles an osteopathic rather than a chiropractic intervention. Adjust – As in “to bring to a more satisfactory state.” Consider two important distinctions about chiropractic adjustments: specificity and intent. Specificity relates to a precise targeting of the energy ..read more
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Monday Morning Motivation | Correct/Reduce
Patient Media - Chiropractic Blog
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1M ago
To say what you mean, and mean what you say, be mindful of these distinctions: Correct – As in “to make or set right” or to “alter in a way as to bring to an accepted standard.” By using adjustments to “correct” the spine implies a preconceived outcome that cannot be assured. In fact, if a patient’s aberrant biomechanics and neurological compromise is a response to an active physical, chemical or (more likely) emotional stressor, your chiropractic intervention may be palliative at best. It’s the innate intelligence of their body that determines how your constructive force is used—or ignored ..read more
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Monday Morning Motivation | Recovery Speed
Patient Media - Chiropractic Blog
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1M ago
New patients find one of your most attractive features is your sense of certainty—because they often lack it. Their model of the universe has turned upside down. Medical solutions failed them. They’re in a strange new practice. One of your obligations is to give each one the hope of a better tomorrow. So, it’s ironic that a major source of uncertainty comes from accepting new patients on the basis you’ll be treating their symptoms. Reducing nervous system interference is so often accompanied by a reduction in a patient’s symptoms, it appears adjustments are treating pain. Until they don’t. Th ..read more
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Monday Morning Motivation | Content or Context?
Patient Media - Chiropractic Blog
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2M ago
It’s tempting to emphasize the content of your message when educating patients, overlooking its context. Which may produce a chiropractor- or practice-centric communication, rather than a patient-centered message. Content – This is your core chiropractic message. Do you explain subluxation or spinal dysfunction? Feeling or function? Nerves or bones? A new meaning for their symptoms? Degenerative changes? Innate intelligence? Diet or lifestyle? Context – This is about acknowledging the patient’s allopathic mindset. Their fear of getting “addicted” to adjustments. The financial pressure due to ..read more
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Monday Morning Motivation | The Strongest Story Wins
Patient Media - Chiropractic Blog
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2M ago
Let’s say you want to grow your practice. You determine that helping 15% to 20% more patients than you do currently, would permit you to reach your financial goals and have greater margin in your life. So, you implement a couple of well-known strategies. And behold, the numbers start rising. Then peak. And eventually return to the previous set point. It’s so common it’s practically a cliché. Why? Often because the increased patient volume conflicts with one or more of the “stories” you (or your team) have created. When the numbers ticked up, somebody unconsciously tapped the brakes until the ..read more
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