Learning how to regram on Instagram allows you to post photos from other accounts to your own feed. Whether you’re reposting content from a related brand in your industry, or from a follower whose posts fit well with your own content, it’s important to know how to do it correctly. Regramming gives your brand fresh content for your audience (through content curation) and is shown to increase engagement. Once you learn how to do it, you can take your Instagram marketing strategy to the next level. Let’s jump in. Table of contents What does “regram” mean? How to regram on Instagram: 5 methods How ..read more

If you’ve been following the latest social trends, chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots. Add frames and borders for a scrapbook-styled event recap. Or roundup multiple pieces for gift guides and seasonal mood boards. All this and more can be done without papercuts and supe ..read more

Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement. And we’re talking real, genuine ways of increasing engagement. You’re not going to learn how to cut corners with Instagram automation. (We’ve already tried th ..read more

Instagram TV (IGTV) is Instagram’s long-form video platform—and it could be a great tool for your brand’s Instagram marketing strategy. Launched in June 2018, IGTV has a few different elements that make it stand out: Longer than Instagram stories. Regular users can upload videos that are up to 10 minutes long. Verified users can upload hour long videos. Standalone platform. Though you can watch IGTV videos via your Instagram app, it also comes with its own standalone app designed for creators who really want to leverage the platform. Improved discoverability. In early 2019, Instagram let th ..read more

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways for brands to engage those users. (Not sure how Instagram Stories can build your brand? We’ve got tips to help you use it like a pro.) Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when ..read more

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool, and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend. That’s more than YouTube, Twitter and Snapchat combined. Source: Business Insider What does that mean? That almost everyone is publishing video—whether organic or paid—o ..read more

Everyone buys Instagram followers, it seems like. In August 2019, the Institute of Contemporary Music Performance ran a long list of famous people through an Instagram audit, and it turns out that everyone from Ellen to Taylor to Ariana has an outrageous percentage of fake Instagram followers—49% fake, 46%, and 46%, respectively. Source: IG Audit Granted, Ms. Swift is probably not buying those Instagram followers. There are plenty of bots who follow big name users to attract other (hopefully real) users—and make themselves look more legitimate (a 0 follower count is your #1 red flag). Instagra ..read more

Instagram Threads is Instagram’s new standalone messaging app for “close friends.” Though it only recently launched (October 3, 2019), the hot takes are already rolling in: Threads is a nail in Snapchat’s coffin; Threads is the next step in Facebook’s “pivot to privacy” (and their domination of the messenger app market); Threads is pretty; Threads is creepy. So, what is it? Should you use it? Should your brand use it? Is it even necessary? (We checked, and yes, business accounts can use Threads too.) The way Instagram tells it, the app has three attractive hooks: the ability to “fully control ..read more

Looking for a listicle to show you how to become Instagram famous in 10 easy steps? You won’t find that here. While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. And if there’s one thing to learn from the burning trash fire that was Fyre Fest, Caroline Calloway’s ghostwriter takedown, or even Millie Bobby Brown’s skincare tutorial snafu, it’s that the social currency of faking-it-until-you-make-it is pretty much spent. In other words, social scams, fake followers, Instagram pods, and other hacks aren’t going to fly—especially w ..read more

Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand. But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com): 80% of audiences would rather watch a livestream than read a blog post 82% of audiences would rather watch a livestream than see a social media post 67% of audiences who watched a livestream bought a ticket to a similar event the next ti ..read more