How To Implement a Successful Thought Leadership Strategy in 2022
Massive Alliance
by Tom Popomaronis
1y ago
Every day, it seems as though we are inundated with an endless stream of content swearing to teach us the secrets to success, wealth, and happiness. Thought leadership is the flavor of the year, and rightfully so. The Edelman 2021 B2B Leadership Impact Study found that 42% of B2B buyers were influenced by thought leadership content. This is far too impressive to be ignored as we move into 2022. However, with the buzz and hype surrounding thought leadership, so too do we see a lack of direction and strategy, with broken thought leadership programs being launched without any hope for true i ..read more
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Fired Over Zoom: Everything Wrong With the Better.com’s CEO’s Layoffs of 900 Employees
Massive Alliance
by Tom Popomaronis
1y ago
Modern leadership has been redefined over the past two years. Today, some of the most important attributes surround self-awareness, emotional intelligence, and empathy. Leaders have not only evolved to embody these characteristics, but their employees expect them as well – and it represents a “new normal” of effective leadership. During my weekend dose of aimless TikTok scrolling, I stumbled across the viral video of Better.com’s CEO, Vishal Garg, laying off 900 employees on Zoom. I was immediately overwhelmed with feelings of extreme discomfort, utter disappointment, and overall disgust ..read more
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How to Get the Lemons Back Out of Your Lemonade for Effective Thought Leadership
Massive Alliance
by Tom Popomaronis
1y ago
Reverse engineering a perfect recipe you somehow achieved without measuring ingredients is a tricky task. It’s not impossible, but it makes you wish you could turn back time and extract those ingredients out again – especially when someone else wants the recipe. And while there is no recipe for life and business, there are tools that can help us reverse engineer our success in the same way so that it can be effectively passed on to the next generation. How does success become thought leadership? No matter how much we document our business plan and strategy, we will still encounter those moment ..read more
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Why You Hate Ghostwriting (For All The Wrong Reasons)
Massive Alliance
by Tom Popomaronis
1y ago
Where were you when you first learned that ghostwriting was a real thing? You might have felt betrayed — what? The president doesn’t write his own speeches? How can I trust anything he says? What do you mean this celebrity didn’t write their own memoir? How is that even possible?  The reality: Ghostwriting is widely leveraged as an effective resource to extract and preserve insights. Executive Ghostwriting is one of our core services, and in speaking to over 1,000 executives, I’ve heard a wide spectrum of objections and the negative connotation “ghostwriter” has had. Naturally, it wa ..read more
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How Thought Leadership Can Save Journalism
Massive Alliance
by Tom Popomaronis
1y ago
If you look closely, you can see the warning signs of a journalism industry in its final hours – at least as it’s currently constituted. Often, many news outlets have multiple stories per day that simply report Twitter’s reaction to some news story instead of covering the story itself. As a result, journalists have been reduced to scouring the internet looking for the most outrageous social media comments to hold up as the news of the day. There’s a seismic shift happening in the way the world reports and consumes the news. No longer will a journalist, who may have little knowledge or experien ..read more
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Ghostwriting: The Art of Unpolluted Communication
Massive Alliance
by Tom Popomaronis
1y ago
How much truth do we really exchange when we exchange pleasantries? “Hey, Karen! It’s good to see you. How are you?” “Hi Tom, It’s good to see you too. I’m good; how are you?” Those of us whose job is relationship building, such as in a sales context, might have this exchange a dozen times a day. The conversation falls out of our mouths before we even have a chance to think about it. It’s not really communication, it’s habit. Is it a greeting? Yes. A social exchange? Absolutely. Does it convey any actual information? Maybe. But truth? Very rarely.  Being greeted in this way isn’t likely t ..read more
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For More Relatable Content, Get Out of Your Universe
Massive Alliance
by Tom Popomaronis
1y ago
While facts communicate truth, stories communicate truth on a higher level that aims right for the core of each one of us. We are moved by stories, and storytelling is arguably the most talked about topic in brand marketing today. If you know a bit of history, it’s no surprise that we’re wired for telling and appreciating stories. Most important truths in cultures around the world since the beginning of time are transmitted this way. Stories help us see something, not just know something. And how can you effectively tell someone else’s story? By entering their universe. Transpor ..read more
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Want To Connect With Your Audience? Remind Them You’re Human
Massive Alliance
by Tom Popomaronis
1y ago
Life is a chain of human experiences. Our principles, laws, moral philosophies, attitudes, leadership methodologies – none of these were issued to us at birth. In fact, if we reflect on any of those items long enough, we’ll realize that we can trace them back to real-life experiences that somehow moved the needle on our worldview. You’re not alone As a child, you didn’t think to yourself, “Well, if I take 300 people and organize them this way, we can achieve maximum efficiency.” Somewhere between the playground and the boardroom, you started collecting anecdotes representing how you came to th ..read more
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Stop Trying to Be in The News – Make it Yourself
Massive Alliance
by Tom Popomaronis
1y ago
In a time when smartphones are ubiquitous and everyone has a potentially limitless reach to the rest of the world, the businesses that best collate the news from on-the-ground experts will reign supreme. Think about Bob, the fisherman seeing the effects of a local flood or a red tide encroaching on his fishing grounds. In the past, news outlets were the only ones who had the resources to interview that fisherman and get his story out to the public. Now, however, Bob has a smartphone and an internet connection, and he’s able to post his account to any social media outlet himself. This rapi ..read more
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The Future Storyteller of Our World Is You
Massive Alliance
by Tom Popomaronis
1y ago
With a little bit of practice, anyone can be a storyteller. Think of the tales you weave with your friends, telling them about the fun party you went to or that time in high school when your cousin accidentally set fire to your porch. Humans are naturally inclined toward storytelling, and there are few things we love better than hearing a great one. If you’re ready to try your hand at storytelling but not sure where to start, you’re not alone. Fortunately, there are plenty of resources available to you from which you can pull some tips and ideas. To overcome the infamous writer’s blo ..read more
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